Doodle of a gardener planting a plant

American Family Insurance Office of Community & Social Impact

American Family Insurance is committed to driving lasting social change. The Office of Community and Social Impact builds transformative partnerships to close equity gaps, strengthen climate and community resilience, and fight for social justice. We are continually growing our efforts to disrupt inequitable access, resources and opportunity – inspiring and protecting our communities’, customers’ and company’s ability to dream fearlessly.

Our Impact

42.6M Grants Given in 2021

Community Grants

In 2021 American Family Insurance and the American Family Insurance Dreams Foundation, Inc. gave $2.6 million in community grants
33K Hours Volunteered


In 2021 American Family Insurance employee volunteers volunteered a total of 33K hours
$10.9M Total Giving in 2021

Total Giving

In 2021 American Family Insurance and the American Family Insurance Dreams Foundation, Inc. gave a total of $10.9 million

Who We Are

American Family Insurance Dreams Foundation logo
The American Family Insurance Dreams Foundation amplifies the impacts that employees, agency owners, and policyholders have on their communities through co-creation of continuous engagements and trust-based investments. They build on American Family’s long-standing commitment and support of communities we serve by offering unrestricted, general operating grants to non-profit 501(c)(3) partners in addition to operating internal engagement efforts through matching gift and volunteer programming.
Steve Stricker American Family Insurance Foundation
American Family Insurance partners with pro-golfer, Steve Stricker, to produce the AmFam Championship each year which raises millions of dollars for charity. They work to show young people that their dreams are not only attainable but worth the effort. The foundation supports charities, educational initiatives and organizations aimed at building strong families and healthy kids, empowering them to chase and achieve their dreams.
American Family Insurance Institute for Corporate and Social Impact logo
At the Institute, we invest in entrepreneurs who are tackling some of society’s greatest challenges and use world-class talent and resources to amplify our investments. We believe that our focus at the nexus of social impact and venture capital will allow us to make meaningful, lasting contributions to society.

Closing Equity Gaps and Empowering Dreamers

We believe everyone deserves to dream fearlessly. From the inception of the American Family Insurance Institute to our ongoing fight for diversity, equity and inclusion, we have a long-standing commitment to driving opportunity and progress in our communities.
a person standing on a mountain


Working every day to earn your trust.
a group of kids sitting on the floor in front of a stove


Because your dreams are valuable.
a person and a boy looking at a paper


Providing guidance, empathy, and respect.

Community Initiatives in Action

Renee Nelson et al. holding books

Dreamers in Action: DreamBank

At American Family, we believe communities are stronger and the future is brighter when people are actively pursuing their dreams. That’s the idea behind DreamBank — an inspirational community destination and digital experience, dedicated to giving people the resources and encouragement to pursue their dreams. In 2020, we expanded our programming to support community members’ dreams amidst the COVID-19 pandemic—offering immersive virtual experiences like Dream Summit, Dream Coaching and Dream Academy as well as Cultural Heritage Months & Moments events designed to help dreamers grow as more inclusive, equity-minded community members.
logo, company name

Additional Community Initiatives

From empowered employees to life-changing partnerships, American Family’s community initiatives worked to create stronger, healthier and more resilient communities in 2020.
a man and a woman

A Wave of Volunteerism

The pandemic unveiled a few positives as well. We saw a significant increase in volunteer hours in 2020 with employees citing a strong desire to help their communities in a great time of need. In one example, employees spent more than 128 hours creating 4,000 food kits for distribution by United Way of Dane County in Madison, Wis.
a person wearing a mask and holding bags of food

Supporting the Next Generation

In 2020 American Family continued empowering the dreamers of tomorrow through programs like Adopt-a-School, an important connection between our community and its classrooms. We partnered with the Brewers Community Foundation on a $200,000 donation to support internet access and tech needs for thousands of students and families. And American Family employees teamed up with Big Brothers Big Sisters to streamline the match process for kids and mentors — reducing kids' wait time by 9 months and increasing matches by 44%.
logo, company name

Steve Stricker American Family Insurance Foundation

Despite the cancellation of the American Family Insurance Championship in 2020, the charitable aspect of the event continued with $3M in donations to 154 local nonprofit organizations to address critical community needs.