Creating Positive Community Impact

At American Family Insurance, we strive to take a stand on societal issues. Protecting our environment, defending human rights, supporting the underprivileged, fair pay, fair trade and equal access to the American Dream, and standing against injustice are just some of the ways we aim to make a difference.

How do we do this?

Our American Family Insurance Dreams Foundation is bringing people together and creating positive change in all our communities. Our Spark building in Madison is a shining example of the sustainable, urban office and community environment of the future. And our newly launched Institute for Corporate and Social Impact is the kind of public/private partnership we need to find solutions to our most pressing societal problems.

We’re focused on doing what’s right. For now. For the future. So people will say: "This is a better community because American Family is part of it."

Kesha Bozeman

Enterprise Brand Strategy and Advertising Director

At American Family Insurance, we work for people — inspiring, protecting and restoring their dreams. Yes, that statement is part of our brand. It’s also part of who we are. There’s no better way to do what we do — as a company and as employees and agency owners — than to strengthen the communities, schools, economies and public spaces in which we live and work.

View 2018 Community Report

American Family Insurance Dreams Foundation

In 2018, the Dreams Foundation community giving evolved into community investing, aligning with the company’s corporate goals. It also created strategic alliances with non-profit organizations for the benefit of individuals, families and communities across the company’s operating territory.

The Foundation made grant-based investments in programs and services designed to advance and support life-long learning, as well as remove barriers to meeting select basic needs. Within its areas of priority, the Foundation maintained an overall emphasis on programs and services that support under-represented and economically disadvantaged individuals and families.

Learn more about the Dreams Foundation >

1.9 Millon Matching gifts
415000 Dollars in Scholarships

Additional Community Initiatives

The Steve Stricker American Family Insurance Foundation

Created in 2013, the Steve Stricker American Family Insurance Foundation is an extension of the partnership we have with our brand ambassador, PGA TOUR Professional, Steve Stricker. The Steve Stricker American Family Insurance Foundation is working to show people their dreams are not only attainable but worth the effort.

The Foundation supports charities, educational initiatives, and organizations aimed at building strong families and healthy kids, empowering them to chase and achieve their dreams.

Learn more about this foundation >


UW Madison Partnership

Launched in 2015, our partnership with the University of Wisconsin-Madison is an annual commitment over ten years. It means we’re supporting UW-Madison activities for years to come, strengthening the bond between our company, the university and our community. The partnership is structured to support several key components, including:

  • Artificial intelligence /data science
  • Talent management
  • Community relations
  • Marketing
  • Athletics
  • Targeted stewardship


As a company we believe that social impact doesn’t start nor end with a check. Rather, we believe the most effective and long-lasting philanthropy combines financial support in tandem with human capital.

Whether it’s the thousands of hours each year our employees and agents give to non-profit organizations and causes important to the life and sustainability of the community, or the hundreds of volunteers from across the country that step forward to take part in the American Family Insurance Championship, the belief in, and the power of volunteerism at American Family is clear and it’s considerable.


One Saturday to Dream Fearlessly

One Saturday to Dream Fearlessly celebrations bring American Family customers, agents, employees, brand ambassadors and volunteers together to strengthen their cities, deepen community bonds, and champion brighter futures for dreamers.

From meal packing and supply drives to youth mentorship and community projects, they showcase the power of people coming together to inspire, protect and restore one another’s dreams.

Learn more about One Saturday >