American Family Insurance Dreams Foundation Grant Program

The American Family Dreams Foundation, Inc builds on our long-standing commitment and support of communities we serve by offering grants to eligible non-profit (501c3) organizations.

The Dreams Foundation grant funding priorities are Life Long Learning (wrap-around educational programming or employment access and opportunity) and Basic Needs (food security, housing, transportation and childcare), which align with our organizational mission.

Granting process

American Family Insurance Dreams Foundation hosts one funding cycle a year and utilizes a two-step process which includes a Letter of Intent (LOI) and Full Grant Proposal. Organizations may submit an online Letter of Intent (LOI) to initiate the grant process. If the LOI is approved for full proposal submission, the organization will be notified and sent a link to submit the full proposal for consideration. All organizations will be notified of their LOI status by email. Full grant submissions will be reviewed internally and then grants will be awarded. Non-profit organizations are only permitted to submit one LOI per grant cycle.

Submission deadlines

  • Grant portal opens: February 3, 2020
  • Letter of Intent (LOI) submissions: Due February 27, 2020, 5 p.m. central time
  • Notifications to non-profit organizations about the status of their LOI: Late April
  • Grant award notification and disbursement: August

With limited funds, the process is highly competitive, and we are only able to support a small portion of the total number of grant requests received. Please note, the average grant award is approximately $10,000 and we generally strive not to be the sole or majority funder of the total program/project budget.

We encourage you to review our specific giving priorities, timelines and instructions before starting your submission. Funding should be used to support a specific program or project. All grant applications must be submitted through the online application system.


Life-Long Learning

Programs and services that provide access to education and empower individuals to take part in a diverse, sustainable and growing workforce. Specific areas of grant making focuses include:

  • Wrap-around educational programming to Pre-K through college curriculum, including STEAM and early childhood development
  • Employment Access and Opportunity through job training, financial literacy, and workforce readiness

Basic Needs

Programs and services that remove barriers to short and/or long-term needs of individuals and families in order to provide a brighter future for all. Specific areas of grant making focuses include:

  • Food Security through foodbanks and pantries, community gardens, and sustainable food sources
  • Housing via emergency shelter, and long term stable housing
  • Transportation and Daycare to pursue education and/or maintain employment

Within its areas of priority, the Foundation will maintain an overall emphasis on programs and services that support underrepresented and economically disadvantaged individuals and families.


An organization must have current tax exempt status under section 501(c)(3) of the Internal Revenue Code and be located and offer programming in one of our 19 operating states (AZ, CO, GA, IA, ID, IL, IN, KS, MN, MO, NV, NE, OH, OR, ND, SD, WA, WI or UT).

The Dreams Foundation grant funding does not support:

  • Individuals
  • Fundraising events and sponsorships
  • Memorial grants
  • Places of worship
  • Scouting groups
  • General operational support
  • Capital campaigns or projects
  • Lobbying, political or fraternal activities
  • Research
  • 501c3 organizations outside of our 19 operating states


All applications must be submitted through the grant portal to be considered.

To get started, visit the American Family Insurance Dreams Foundation grant portal.

Frequently Asked Questions (FAQs)

  1. Organizations must meet the following criteria:

    • Currently registered as a 501(c)(3) non-profit organization as designated by the IRS in good standing.
    • Office located and programs offered in one of our 19 operating states: Arizona, Colorado, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Minnesota, Missouri, Nebraska, Nevada, North Dakota, Ohio, Oregon, South Dakota, Utah, Washington, or Wisconsin.
    • Program or project must fall within our grant priorities.
    • Grants may not be made to organizations that discriminate based on race, religion, color, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, or disability status.
    • Organization Federal tax ID number/EIN
    • Description of program for which you are applying and its potential impact in the community
    • Program/project budget
    • Number of individuals served through the program/project
    • 990 Form
    • Programs and projects that have strong alignment with our giving priorities
    • Proposals that have a clear budget, collaborative efforts, and measurable goals and objectives
    • Programs or projects that meet a local demonstrated need
  2. The Dreams Foundation has limited staff able to discuss all proposal ideas prior to application. Please refer to the giving priorities to determine if your project/program is aligned with our giving priorities.

    • The average grant award is approximately $10,000
    • We generally strive not to be the sole or majority funder of the total program/project budget
  3. Yes. The person whose contact information is listed on the grant application will receive a confirmation email upon receipt. That same person will receive an email regarding the status of the Letter of Intent.

  4. Grantees are requested to use the awarded funds as described in the grant application. Grantees must also submit a progress report at the end of their project or one year after the award.

If you have any questions, please contact