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Welcome, 12s! As the Official Insurance Partner of the Seattle Seahawks, visit us here for exclusive promotions, content, announcements, news and more. You can also see us at American Family Insurance Touchdown City inside the Lumen Field Event Center before all home games.

a blue and white flag

All-Access Gameday Experience Sweepstakes

Do you want to raise the 12 Flag alongside a Seahawks Legend on December 15, 2022? We’re offering you and three friends an all-expense-paid trip to Lumen Field – including travel and lodging, tickets, a stadium tour and more!


Fly High and Dream Big

Urban ArtWorks

As part of our Free to Dream initiative, we partnered with Urban ArtWorks, a Seattle-based nonprofit organization, to create an incredible art design inside Lumen Field, inspired by the poetry of Tyler Lockett.

Touchdown City, Presented by American Family Insurance

Visit our activation space at Touchdown City, presented by American Family Insurance, prior to all home games to play the Tyler Lockett Challenge, meet a Seahawks Legend and take your photo raising the 12 Flag! 

Tyler Lockett, a Fearless Dreamer On and Off the Field

American Family is proud to partner with Tyler Lockett again in 2021-2022.

In the News

Tyler Lockett Walter Payton NFL Man of the Year Award

Tyler Lockett Nominated for the 2021 Walter Payton NFL Man of the Year Award

For his contributions on and off the playing field, Tyler Lockett is the Seahawks’ 2021 nominee for the Walter Payton NFL Man of the Year Award.

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In the News - Doug Baldwin Legend of the Year

Doug Baldwin Named 2021 Seahawks Legend of the Year

As part of this award, American Family and the Seattle Seahawks each donated $5,000 to the Family First Community Center, an organization Baldwin was instrumental in launching.

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