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Welcome, 12s! As the Official Insurance Partner of the Seattle Seahawks, visit us here for exclusive promotions, content, announcements, news and more. You can also see us at American Family Insurance Touchdown City inside the Lumen Field Event Center before all home games.


All-Access Gameday Experience Sweepstakes

Do you want to raise the 12 Flag alongside a Seahawks Legend on January 2, 2022? We’re offering you and three friends an all-expense-paid trip to Lumen Field – including airfare, hotel, tickets, a stadium tour and more!

Enter Now

Fly High and Dream Big

Urban ArtWorks

As part of our Free to Dream initiative, we partnered with Urban ArtWorks, a Seattle-based nonprofit organization, to take the poetry written by Tyler Lockett and use it as inspiration to create an incredible art design inside Lumen Field.

Touchdown City, Presented by American Family Insurance

Visit our activation space at Touchdown City, presented by American Family Insurance, prior to all home games to play the Tyler Lockett Challenge, meet a Seahawks Legend and take your photo raising the 12 Flag! 

Tyler Lockett, a Fearless Dreamer On and Off the Field

American Family is proud to partner with Tyler Lockett again in 2021-2022.

In the News

In the News - Doug Baldwin Legend of the Year

Doug Baldwin Named 2021 Seahawks Legend of the Year

As part of this award, American Family and the Seattle Seahawks each donated $5,000 to the Family First Community Center, an organization Baldwin was instrumental in launching.

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