Everything you need to know about insurance basics, like coverage types, limits, cost and more.
AMERICAN FAMILY INSURANCE AND SUMMERFEST
At American Family Insurance, we’re here to celebrate the passions, discoveries, connections, memories and dreams that are shared by music fans and performers. We look forward to seeing you at Summerfest 2023 in Milwaukee!
American Family Insurance House
Located near Mid Gate, the American Family Insurance House is the most intimate venue at Summerfest and a must-see destination for all concertgoers. This summer the House will be first come, first served, free to enter! But as Summerfest's most exclusive stage, we recommend stopping by early! Lines can begin an hour before your favorite artist hits the stage. We will also be giving the first 50 people who enter the House the opportunity to meet their favorite artist.
|
Date
|
Artist
|
Time
|
|---|---|---|
|
Thursday, June 22
|
Elle King
|
2pm
|
|
Thursday, June 22
|
Declan McKenna
|
4pm
|
|
Friday, June 23
|
Breland
|
2pm
|
|
Friday, June 23
|
Paris Paloma
|
4pm
|
|
Saturday, June 24
|
The Brook & The Bluff
|
2pm
|
|
Saturday, June 24
|
Kidd G
|
4pm
|
|
Thursday, June 29
|
Digable Planets
|
2pm
|
|
Thursday, June 29
|
Kari Faux
|
4pm
|
|
Friday, June 30
|
Nicky Youre
|
2pm
|
|
Friday, June 30
|
Yung Gravy
|
4pm
|
|
Saturday, July 1
|
Flyleaf with Lacey Sturm
|
2pm
|
|
Saturday, July 1
|
Sean Paul
|
4pm
|
|
Thursday, July 6
|
Jenny Lewis
|
3pm
|
|
Friday, July 7
|
Cafuné
|
2pm
|
|
Friday, July 7
|
The Pretty Reckless
|
4pm
|
|
Saturday, July 8
|
Walk the Moon
|
4pm
|
|
Saturday, July 8
|
The Beaches
|
6pm
|
*All talent is subject to change
The 2022 American Family Insurance House
Want to get a glimpse of what you can expect under the House’s roof this year? Take a look back at the festival’s “smallest stage” which featured some of the largest names with performances by Dayglow, Timeflies, Boys II Men and other major artists. Fans were invited to attend any of the venue’s shows. While inside the House, visitors could also experience the interactive engagements that the American Family Insurance House has to offer, including customized festival swag, a photo booth, our relaxing backyard and more!
1 of 10
-
American Family Insurance House Concert
Fans registered online to experience their favorite artists on the small stage at Summerfest.
-
American Family Insurance House Concert
Dayglow performed on the House stage on June 24.
-
American Family Insurance House Concert
Sadie Jean meets her biggest fans after her House performance on June 24.
-
The American Family Insurance House Concert
Guests watched Cory Henry perform at the House on June 25.
-
The American Family Insurance House Concert
Fans came out to the House to watch Noga Erez on June 25.
-
The American Family Insurance House Concert
Timeflies took the stage on July 1.
-
The American Family Insurance House Concert
VIP registrants came out to watch Jessie James Decker live on July 1.
-
The American Family Insurance House Concert
Fans packed the House to watch Milky Chance on July 7.
-
The American Family Insurance House Concert
Viewers watched Boyz II Men perform on the House stage on July 7.
-
The American Family Insurance House Concert
Attendees swung by the House to watch Ric Wilson perform on July 8.
1 of 2
-
Sounds of the House Spotify Playlist 2022
Check out our specially curated Sounds of the House playlist, full of fan favorites and new discoveries by all the artists who took the American Family House stage in 2022!
-
Sounds of the House Spotify Playlist 2021
Enjoy the nostalgia by checking out our Sounds of the House playlist from 2021.
Grace Weber’s Music Lab
We welcomed back Grace Weber’s Music Lab to the American Family Insurance House for another year! Founded in 2017, Grace Weber’s Music Lab is a free music and arts education program for Milwaukee-area students. The Music Lab offers participants a platform to collaborate, perform and build relationships with their peers. In June 2022, American Family Insurance surprised our guests with a $25,000 donation to support the program.
1 of 1
-
Grace Weber’s Music Lab at the American Family Insurance House 2022
This summer, Grace Weber’s students Mia Hartounian, Damien Blair, and Trinity Grace performed at the American Family Insurance House.
1 of 10
-
Scenes from the American Family House 2022
Registered fans eagerly waiting for the opportunity to attend one of the venue’s shows.
-
Scenes from the American Family House 2022
Guests arrived at the House and registered to receive customizable merchandise.
-
Scenes from the American Family House 2022
Fans jamming out to Dayglow at the House.
-
Scenes from the American Family House 2022
Fans customizing their own fanny packs.
-
Scenes from the American Family House 2022
Guests capturing memories at the House photo booth.
-
Scenes from the American Family House 2022
Fans could scan the performers’ posters, designed by local artists, to bring them to life through AR and Instagram filters.
-
Scenes from the American Family House 2022
Fans taking pictures with friends and family on the swings at the House.
-
Scenes from the American Family House 2022
Attendees enjoying a game of cornhole in the backyard of the House.
-
Scenes from the American Family House 2022
VIP registrants receiving signed artist posters at the House.
-
Scenes from the American Family House 2022
Fans hanging out with friends during their downtime on the House rooftop.
A Day with DJ Shawna at the American Family House
DJ Shawna, Milwaukee’s top DJ, spent a day with us at Summerfest in 2021. Follow along with her to see all that the American Family House has to offer!
AmFam Jam
The AmFam Jam brings artists together to perform on the festival’s “smallest stage.” In 2022, the AmFam Jam House Band featured Guster, Ric Wilson and more incredible artists. Fans registered online for the opportunity to attend this iconic mashup.
1 of 4
-
AmFam Jam
The AmFam Jam Band performing at the American Family Insurance House.
-
AmFam Jam
Boston rock band, Guster, performed at the American Family Insurance House.
-
AmFam Jam
Ric Wilson, rapper from Chicago, performing at the American Family Insurance House.
-
AmFam Jam
Ryan Miller, lead singer from Guster, and Ric Wilson doing a Q&A after their performance on the American Family Insurance House stage.
American Family Insurance Amphitheater
The American Family Amphitheater, the festival’s largest venue, has hosted music’s biggest stars since 1987. With scenic views of Lake Michigan and downtown Milwaukee, it provides fans with an unforgettable live music experience. To see the venue’s 2022 lineup, visit AmFamAmp.com.
1 of 2
-
American Family Amphitheater
Recently completed with a $51 million renovation, the American Family Amphitheater is Wisconsin’s only urban and outdoor concert venue that was built specifically for music.
-
American Family Amphitheater
Summerfest attendees enjoying the return of live music in 2021 at the American Family Amphitheater.
Hmm… Looks like something went wrong. We apologize for the inconvenience.
To finish submitting your entry, please refresh the page or try again.
Thank you!