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Summerfest fans waiting in line to get into the venue.
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Welcome to Summerfest 2021

Live music is back, and American Family Insurance is here to celebrate all the connections shared and dreams made around music at one of the world’s largest music festivals. Come hang out with us, create custom festival looks, capture seriously cool photos and experience more at the American Family Insurance House all Summerfest long. We'll see you there!

DESTINATION: SUMMERFEST SWEEPSTAKES

Live music is back, and we want to fly you and a friend to Milwaukee, WI, for a VIP weekend at Summerfest! Enter our Destination: Summerfest Sweepstakes for your chance to win this exclusive concert experience you’ll never forget!

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Crowd enjoying live music at AmFam Amphitheater

American Family House Talent


Welcome to Summerfest’s most exclusive venue, where the biggest names will return to the small stage and amazing local talents will win your heart. See some of the performing artists and their set times below.


Sounds of Summerfest on Spotify


Live music is back and so is the American Family Insurance House at Summerfest. Get ready for Summerfest’s most exclusive venue with official American Family Spotify playlists.


Grace Weber Music Lab Summerfest Pop Up @ The American Family House


Grace Weber’s Music Lab, Milwaukee’s famous music and arts education program and talent accelerator for high school students, will be taking over the American Family House on September 4 at 6 PM. During this private event for MKE high schoolers, the Grammy Award-winning singer will be joined by four standout Music Lab alumni to discuss navigating the music industry.

A First Look at the New American Family Amphitheater

Hosting some of music’s biggest stars for the past 30 years, the transformed amphitheater will create an unforgettable live music experience for every fan.

In the News

VIP Concert Tickets

American Family Insurance House returns to Summerfest with chance to register for VIP concert tickets


Starting August 17 through August 23, Summerfest attendees can pre-register online for a chance to receive two VIP tickets to one show held at the American Family Insurance House during the music festival’s three September weekends.

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Summerfest Dates

Summerfest Announces Revised Entry Protocols


Milwaukee World Festival, Inc. announced that a COVID-19 vaccination card or negative COVID-19 test result will be required to attend Summerfest 2021 and/or any events held at the American Family Insurance Amphitheater.

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Renovated Amphitheatre 2021

New American Family Insurance Amphitheater renovation complete at Summerfest in Milwaukee


On June 28, 2021, American Family and Summerfest unveiled the newly renovated venue on Summerfest grounds. The Amphitheater, located in Milwaukee, will offer fans an unforgettable live music experience.

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American Family Insurance and Summerfest logo

American Family Insurance and Milwaukee World Festival, Inc. announce 2021 Let the Music Play grant program recipients


The selected organizations include non-profits and schools that support youth music programs within Milwaukee County, Wisconsin, including virtual programs.

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American Family Insurance Amphitheater

Milwaukee World Festival, Inc. unveils renderings and amenities for new American Family Insurance Amphitheater


On October 31, 2018, MWF unveiled the details for the new American Family Insurance Amphitheater that is opening at Summerfest 2021 this September.

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Summerfest Ultimate Fan Sweepstakes

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