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summerfest

Welcome to Summerfest 2021

Live music is back, and American Family Insurance is here to celebrate all the connections shared and dreams made around music at one of the world’s largest music festivals. Check here often to catch everything happening at Summerfest 2021 – from the hottest headliners at the new American Family Insurance Amphitheater to the most intimate shows inside the American Family House.

DESTINATION: SUMMERFEST SWEEPSTAKES

Live music is back, and we want to fly you and a friend to Milwaukee, WI, for a VIP weekend at Summerfest! Enter our Destination: Summerfest Sweepstakes for your chance to win this exclusive concert experience you’ll never forget!

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A First Look at the New American Family Amphitheater

Hosting some of music’s biggest stars for the past 30 years, the transformed amphitheater will create an unforgettable live music experience for every fan.

In the News

American Family Insurance and Summerfest logo

American Family Insurance and Milwaukee World Festival, Inc. announce 2021 Let the Music Play grant program recipients


The selected organizations include non-profits and schools that support youth music programs within Milwaukee County, Wisconsin, including virtual programs.

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American Family Insurance Amphitheater

Milwaukee World Festival, Inc. unveils renderings and amenities for new American Family Insurance Amphitheater


On October 31, 2018, MWF unveiled the details for the new American Family Insurance Amphitheater that is opening at Summerfest 2021 this September.

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Summerfest Ultimate Fan Sweepstakes

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