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We Protect What Matters Most

We believe there’s more to insurance than a policy. It’s about helping you protect the people and things in your life that matter most.
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How We Are Making a Difference

Whether through our agents, our commitment to our corporate responsibilities, or our employee-focused, customer-driven vision, American Family Insurance has nearly 90 years of building trusted customer relationships.
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The Agent Difference

Your American Family agent is your very own dream champion. No matter how life changes, they’ll be by your side, ready to support you.
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Corporate Responsibility

We’re inspired to make a meaningful difference for our communities, environment, and the people we serve. And we strive to create social, environmental and economic good.
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Who We Are

Employee-focused. Customer-driven. Trusted. It’s who we are. But it’s just the start.
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A Storied History

We know how hard our customers work to achieve their dreams. That’s why we’ve worked so hard, for so long, to protect them. Discover how nearly 90 years of trusted customer relationships have made us strong.

Inspiring Dreams Near You

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American Family Insurance supports the Arizona Burn Foundation, an organization which provides support programs that help burn survivors and their families on the road to recovery.
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American Family Insurance supports Rainbow Alley, a safe, welcoming environment for LGBTQ youth that hosts events and activities, counseling and support groups, health services and more.
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American Family Insurance supports Artportunity Knocks, which empowers youth to engage and excel in positive arts, education and community service.