Norton Seal
Amfam field desktop


Welcome, Brew Crew™!

We’re big Brewers fans just like you — and we’ve got big things planned for our Brew Crew™ family all season long. Here, you can stay connected with all our news, digital content, promotions and surprises happening at American Family Field and throughout Wisconsin. Make sure to check in throughout the season to see what we’ve got on deck!

Small Business Spotlight Series

Fueled by American Family’s commitment to dreamers, the Small Business Spotlight series highlights business owners across Wisconsin — honoring the dreamers who went above and beyond for their community last year.

Ramone’s Ice Cream Parlor I Eau Claire, WI.

After enjoying ice cream while on vacation for their tenth wedding anniversary, Blayne and Kayla Midthun were inspired to pursue their dream of bringing their community together and making a difference. They pivoted and changed careers to open Ramone’s Ice Cream Parlor in their hometown of Eau Claire. Since opening in 2017, Ramone’s has donated over $80,000 to local charities through their “Cash for a Cause” initiative. In addition to donating over $20,000 in 2020 as part of this program, Ramone’s provided their award-winning ice cream to first responders as a token of appreciation for their bravery and sacrifices made during the COVID-19 pandemic.

Miss Molly’s Café I Milwaukee, WI.

Since she was eight years old, Molly Sullivan dreamed of owning her own café. In 2017, after five years of baking wedding cakes and deserts in her free time, she turned this dream into a reality by opening Miss Molly’s Café in Milwaukee. Through online donations, the neighborhood café provided thousands of boxed lunches to healthcare workers and first responders during some of the pandemic’s hardest months.

Clasen’s European Bakery I Middleton, WI.

In 1959, brothers Ralph and Ernst Clasen left their home in Germany to pursue their dream of opening a bakery in the United States. Three generations of Clasen’s later, the Middleton bakery is a local destination that serves 70 varieties of handmade treats. In June of 2020, Clasen’s supported its community by providing over 10,000 of their signature morning buns to healthcare workers and first responders. 

Sassy Cow Creamery I Columbus, WI.

Raised on a Columbus farm that his grandfather originally purchased in 1946, James Baerwolf is a third-generation farmer. Today, he and his brother operate the 1,700-acre farm alongside their children. For over 70 years, the Baerwolf family has produced a variety of award-winning products, including milk, eggs, corn, soybeans and wheat. During some of the most challenging months of the COVID-19 pandemic, Sassy Cow Creamery, the farmstead store that sits on the property, created the “Kindness Cooler”. The fridge was consistently stocked with free milk and other dairy products for people in need.

Mascot Makeover: Chalet Edition

Mascot Makeover: Episode 1

Mascot Makeover: Episode 2

Mascot Makeover: Episode 3

Mascot Makeover: Episode 4

In the News

Milwaukee Brewers mascot standing outside the stadium

American Family Insurance’s “Slide into Home” sweepstakes gives one Brewers fan the chance to win a replica of Bernie’s ChaletTM

10-second place winners will receive $500 gift certificates to the Milwaukee Brewers Team Store.

Read More
Urban ecology center logo

Connecting Milwaukee families with nature: American Family Insurance and Milwaukee Brewers donate $50,000 to Urban Ecology Center

A $50,000 donation will provide 500 Milwaukee families with one-year memberships to the center’s three locations.

Read More >

American Family Insurance and Milwaukee Brewers™ create new Fearless Dreamer Scholarship program

Program will fund STEM-focused scholarships for Milwaukee students; Christian Yelich also contributing $35,000 to scholarship program

Read More >

Christian Yelich: MVP On and Off the Field

American Family brand ambassador and community partner since 2019, Brewers outfielder Christian Yelich is a leader and inspiration on the field and in our community. It is fearless dreamers like Yelich who prove we can accomplish great things together through hard work, passion and dedication. Catch him in our latest ad spot for our KnowYourDrive® campaign

All references to the Milwaukee Brewers, its operations, and its marks and logos are the property of the Milwaukee Brewers Baseball Club, L.P. All rights reserved.