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At American Family Insurance, we’ve been protecting dreams for more than 90 years. And we know that living in times of great uncertainty like these, the right support can make all the difference. That’s why we’ve made it our mission to whole-heartedly support our customers and communities — making sure we’re walking alongside them as they work towards their next great chapter, protecting and supporting them every step of the way. Because with the right support, any dream is possible.

Check out some of the ways we’re working to make a difference and build a brighter future, together.

Community Initiatives

Community is at the heart of everything we do, and we make a point to play an active role. From bringing people together at DreamBank to sponsoring large-scale charity events like the American Family Insurance Golf Championship, we do all we can to support the communities across our 19-state footprint. Want to know more? Dive deeper into our community initiatives.

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Introducing DreamBank — a community space dedicated to the pursuit of dreams. Sign up for a free event, stop by to explore our exhibit, or just come use our space to get some work done. Meet like-minded dreamers and find the motivation you need to dream fearlessly!

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Dreams Foundation

We believe that social impact doesn’t start or end with a check. So we focus on bringing our mission – to inspire, protect and restore dreams – to life in our communities.

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Amfam Championship

Join us for the annual American Family Insurance Championship golf tournament this summer! Find out more about event info, FAQs, schedule, special guests and more.

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Corporate Responsibility

At American Family, we believe that social and environmental impact doesn’t start and end with writing a check. So we’re dedicated to bring our mission — to inspire, protect and restore dreams — to life through more involved efforts, like the American Family Insurance Dreams Foundation, unique community investment opportunities and an industry-leading corporate sustainability plan. Discover all the ways we’re holding ourselves to the highest standard of corporate responsibility.


A dream is the most valuable thing you’ll ever own. It’s buying your first home, building a business from the ground up or starting a family. It’s growing your family farm, saving up for retirement or traveling around the world. A dream, at its core, is the belief that a brighter future lies ahead — and what could be more important than that?

Agent & Employee Stories

From saving a wedding day to empowering youth, our agents and employees work hard to bring our mission to life every day. See how our employees and agents are inspiring, protecting and restoring dreams in the stories below.

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Support For Your Dreams

We’re here to support your dream. Check out our library of inspiring success stories & helpful articles & get motivated to dream fearlessly.

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