Norton Seal
Inclusive Excellence

Our Pledge for Diversity, Equity and Inclusion

At American Family Insurance, diversity, equity and inclusion are imperative to our mission of inspiring, protecting and restoring dreams.

Our customers, employees and communities can pursue what matters most in life when opportunities are equitable, diverse voices are heard, and individuals are valued for their unique backgrounds and perspectives.

We recognize the structural barriers in our society that keep people from achieving their dreams, and we’re driven to doing our part to break down these barriers. American Family is committed to tackling systemic problems that impede equity – because it’s good for our communities and good for business. We believe everyone deserves the freedom to dream fearlessly.

Our Journey

At American Family Insurance, diversity, equity and inclusion are critical to our mission of inspiring, protecting and restoring dreams. When we advocate for equitable opportunities and remove barriers for our customers, employees, agency owners and communities, we create a safe space for every individual to create a better tomorrow and dream fearlessly. With our unwavering commitment to inclusive excellence, we’re proud to share the progress made in 2020 with our very first publication of the Inclusive Excellence Annual Report — illustrating our commitment to diversity and inclusion, our journey navigating a pivotal and challenging time in modern history and the work we’re doing to empower and support individuals and communities that will change the world.

“We want to help fix the structural cracks that have deepened recently. We can and will do more. The ideals of equity, diversity and inclusivity are embedded into American Family’s values, philanthropy and strategy.”

— Jack Salzwedel, Chair & CEO

Jack Salzwedel Profile Picture

Our Commitments

Our diversity and inclusion efforts are grounded in equity — though it's important to understand that equity is not the same as equal treatment. We believe fair treatment starts with giving people the proper systems, support, opportunities and access needed to achieve their professional success and advancement.

CEO Action for Diversity & Inclusion Badge

In 2018, American Family signed the CEO Action Plan for Diversity and Inclusion, a commitment with other like-minded businesses to advance diversity and inclusion in the workplace.

The Hispanic Promise Badge

American Family is proud to be one of 150 companies committed to the Hispanic Promise, a national pledge to hire, promote, retain and celebrate Hispanic people in the workplace and the community.

“We are an enterprise of action ... and our actions are dictated by what our customers and our people tell us matters most to them ... from both an insurance standpoint and a social standpoint.”

— Bill Westrate, CEO-Elect

Bill Westrate Profile Picture

Our Progress

As we work towards a more equitable, inclusive future for all, our progress affirms that our actions are the right thing to do for our communities – and good for business.

CEI 2021 Best Place to Work for LGBTQ badge

Forbes 2021 Best Employer for Diversity Badge

2021 Diversity Inc Top 50 Companies for Diversity Badge

Wisconsin LGBT Chamber of Commerce Logo

2020 Distinguished Performer Award Badge

Black EOE Journal Best of the Best 2021

Professional Woman's Magazine Best of the Best 2021

Hispanic Network Best of the Best 2021

U.S. Veterans Magazine Best of the Best 2021

“Equity is not just a social issue — it’s a business imperative. It fuels business success, solving customer challenges through diverse perspectives, real dialogue, empathy and innovation.”

— Yasir Kamal, Inclusive Excellence VP

Yasir Kamal Profile Picture

Our Actions

Cultivating a Diverse Workforce

We are committed to creating diverse teams of employees, leaders and agents that mirror the changing demographics of our country.

Inclusive Hiring

We work to ensure equitable sourcing, hiring, and onboarding practices while expanding our diversity recruiting partnerships.

Development & Advancement

We invest in equitable employee development and advancement through programs, mentoring and sponsorships.

Leadership Accountability

We coach our leaders with resources and real-time data and insights to empower equitable business practices. American Family’s Executive Inclusive Excellence Council brings forward strategic oversight to accelerate inclusive excellence progress throughout the company.

Creating an Inclusive Culture

We believe everyone deserves to bring their full selves to work, be treated equitably, feel a sense of belonging and thrive. Not only should everyone have a seat at the table — they must also have a voice.

Business Resource Groups

American Family’s BRGs promote inclusion in the workplace by bringing together networks of employees who share common interests, life experiences or backgrounds.

Inclusive Leadership & Advocacy

We believe in the power of education, and invest in cultivating cultural dexterity and encouraging advocacy and allyship through inclusive conversations.

Inclusion Index & Maturity Model

Our teams use a data-driven approach to set accountabilities and accelerate strategies that build diversity and inclusivity across the company.

Business Resource Groups at American Family

American Family’s Business Resource Groups (BRGs) are voluntary, employee-led groups based on shared characteristics, life experiences, interests or backgrounds. BRGs are vital to building an inclusive culture – providing a sense of community and offering opportunities for professional development and cultural awareness.

Our immersive cultural heritage celebrations provide learning opportunities that support employees in raising awareness, commemorating progress and uplifting the contributions of historically-marginalized groups. 

American Family’s core groups include:

  • Women's
  • Veteran/Military
  • Abilities
  • Multicultural
  • Black/African American
  • Hispanic/Latinx
  • South Asian
  • Southeast/East Asian

Community and Social Impact

We are committed to addressing issues of equity and racial justice to create opportunity and improve the communities where we operate.

Supplier Diversity

We believe in supporting the dreams of minority-owned businesses – and work to forge meaningful partnerships with diverse entrepreneurs through our Supplier Diversity Program.

Charitable & Business Equity

From investments to volunteerism, American Family’s Dreams Foundation works towards lasting, societal change – improving education and health equity, fighting for economic empowerment and more.

Environmental Equity

Climate change has a huge impact on equity. We are taking action through American Family’s Sustainability and Climate Action Strategy and our pursuit of a zero-waste future.

Partnerships for Change

Progress is possible when we work together. American Family is proud to partner with purpose-driven organizations in our fight for more equitable futures for all.

Time, Inc.

We’re empowering the next generation through an experiential exhibit that brings the 1963 march on Washington and Dr. Martin Luther King Jr.’s iconic “I Have a Dream” speech to virtual reality.