American Family and UW — Moving Forward Together
From the 5th Quarter to the Next Big Thing 

American Family Insurance proudly supports Badgers like you as you fearlessly pursue the next big thing, on campus and off.

Your Badger Benefits Start Here

We’ll help protect what you’ve worked so hard to achieve, and because you’re affiliated with UW-Madison, we’ll reward you with nice discounts. Just for being a Badger, you’ll automatically get a 5% discount on both auto and home insurance. Through other discount options, including bundling auto and home coverage, you also can qualify for savings of up to 40%. Get started today!

Making a Difference on Campus and Beyond

We’re passionately committed to making a difference on campus through our multimillion-dollar support of research, academic and athletic programs and more. Why? Badgers like you are the doers, change-makers and leaders that make a difference in the world, and we’ll do what it takes to help you succeed.
Chemist in a lab
American Family supports UW efforts that profoundly influence lives beyond the classroom, from the American Family Children’s Hospital partnership, to our strong support for Badger Bioneers, Earth Day, the Wisconsin Science Festival or the Morgridge Center for Public Service. We’re honored to champion the Wisconsin Idea.
Lady helping a little girl plant a tree
Got Questions? We Have Answers.
  1. Our partnership with the Wisconsin Alumni Association is an important extension of our long-term expanded partnership with the University of Wisconsin-Madison, in which we’ve pledged $40 million over 10 years to support academics, research, athletics and charitable activities. Our goal is to inspire and support Badger alumni in their pursuit of the next big thing, and help them protect what they’ve worked tirelessly to achieve.
  2. You can, but it may require some policy changes. Your American Family Insurance agent is the best qualified to help you benefit from the affinity discount and all other discounts for which you may be eligible. We invite you to call your agent for details.

  3. Absolutely! Because of your affiliation with UW-Madison, you can get a 5% discount on both auto and home insurance, and you can qualify for up to 40% in savings through other discount options, including bundling your auto and home policies. Get started with a quote from American Family Insurance | connect today.
  4. American Family has developed American Family Insurance | connect, offered only to select customers. Products can be purchased online or by phone from wherever and whenever it’s most convenient for you. And because you are affiliated with UW-Madison, you can get extra savings, along with outstanding service and support to protect you as you fearlessly pursue the next big thing.
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SAVE UP TO 40% ON AUTO AND
HOME INSURANCE!