Everything you need to know about insurance basics, like coverage types, limits, cost and more.
Community Initiatives
Community is at the heart of everything we do, and we make a point to play an active role. From bringing people together at DreamBank to sponsoring large-scale charity events like the American Family Insurance Golf Championship, we do all we can to support the communities across our 19-state footprint. Want to know more? Dive deeper into our community initiatives.

DreamBank
Introducing DreamBank — a community space dedicated to the pursuit of dreams. Sign up for a free event, stop by to explore our exhibit, or just come use our space to get some work done. Meet like-minded dreamers and find the motivation you need to dream fearlessly!

Dreams Foundation
We believe that social impact doesn’t start or end with a check. So we focus on bringing our mission – to inspire, protect and restore dreams – to life in our communities.

Amfam Championship
Join us for the annual American Family Insurance Championship golf tournament this summer! Find out more about event info, FAQs, schedule, special guests and more.
Corporate Responsibility
At American Family, we believe that social and environmental impact doesn’t start and end with writing a check. So we’re dedicated to bring our mission — to inspire, protect and restore dreams — to life through more involved efforts, like the American Family Insurance Dreams Foundation, unique community investment opportunities and an industry-leading corporate sustainability plan. Discover all the ways we’re holding ourselves to the highest standard of corporate responsibility.
#DreamFearlessly
A dream is the most valuable thing you’ll ever own. It’s buying your first home, building a business from the ground up or starting a family. It’s growing your family farm, saving up for retirement or traveling around the world. A dream, at its core, is the belief that a brighter future lies ahead — and what could be more important than that?
Agent & Employee Stories
From saving a wedding day to empowering youth, our agents and employees work hard to bring our mission to life every day. See how our employees and agents are inspiring, protecting and restoring dreams in the stories below.
Support For Your Dreams
We’re here to support your dream. Check out our library of inspiring success stories & helpful articles & get motivated to dream fearlessly.
Stay in the Loop
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Each month we'll share a few of our events, community activations and latest announcements.