Protect your customer’s personal information with transparency.
Privacy Policies Protect Your Business
A strong policy lets website visitors know up front how you will use their information, so it protects you from lawsuits over how you use customer data. “Privacy policies are very important just from a liability management standpoint for every small and medium-size business,” says Schaefer. “What’s more, if a customer complains about the way you use personal information, your policy is essential for protecting your reputation.”
Certain Privacy and Data Protection Practices Are Required by Law
Tailor Your Data Sharing Policy to Your Business
Cell Phone and Online Sales Concerns
Data Protection Policies Can Boost Your Overall Value
“Sometimes, the information you are collecting is a business asset,” says Schaefer. “If you decide to sell your company, it will be worth a lot more to prospective buyers if your policy allows you to include your contact lists for sales and marketing.” Consider this when building your policy, and decide how extensive and involved you want this factor to be.