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American Family Insurance and UW-Badgers

Welcome, Badger fans! As a proud partner of University of Wisconsin Athletics, visit us here for exclusive promotions, content, announcements, news and more!
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Enter to Win the Badger Dream Game Days Sweepstakes!

Get the VIP treatment at a Badgers home football and home basketball game of your choice! Enter now for the chance to win sideline passes, swag bags, and more for you and a friend.
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UNCUT Madison

American Family Insurance is proud to support UNCUT Madison in their mission of lifting up, protecting and empowering the voices of student-athletes. A student-run nonprofit, UNCUT Madison provides a platform that gives student-athletes the space to be their authentic selves and share stories that go beyond their jerseys.

Spotlight on UNCUT

Everyone has a story — and UNCUT Madison is giving student athletes the opportunity to tell theirs. Learn how the student-run nonprofit is paving the way for authentic storytelling from founding members Olivia Hancock, Maema Njongmeta and Dana Rettke.
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UNCUT Madison joins forces with American Family to create series on mental health

An athlete-led, 501(c)(3) non-profit media platform UNCUT Madison has teamed up with American Family Insurance to create an original five-part series that sheds light on mental health through the lens of collegiate athletics.