Falcons Stadium

American Family Insurance and Atlanta Falcons

We’re committed to showing up for the Falcons, the fans and all of Atlanta. Check back here often for announcements, game experiences, promotions and community initiatives happening at Mercedes-Benz Stadium and in Atlanta.

Atlanta Risers

We’re raising up the stories of dreamers and organizations showing up every day to make a difference in the Atlanta community. Fueled by American Family’s Free to Dream initiative, a long-term promise anchored in a $105 million investment over five years, we’re honoring grassroots organizations in Atlanta working to bridge equity gaps, build healthy communities and fight for social justice. Check them out below.
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Girls Empowering Movement (GEM)

By empowering girls to lead and create new physical activity programs designed by girls for girls, GEM is creating opportunity for every middle school girl in Georgia to build confidence and wellbeing through movement.

You can donate and support GEM today at https://www.gagives.org/team/Amfamfalconsgem.

Norcross, GA
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West Atlanta Watershed Alliance (WAWA)

WAWA is on a mission to improve the quality of life within West Atlanta Watershed by protecting, preserving and restoring Atlanta’s Northwest and Southwest community’s natural resources.

Atlanta, GA
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The Gathering Spot

The Gathering Spot provides a diversity and inclusion-focused coworking space for Black professionals, creatives and entrepreneurs, offering valuable resources and connections for fearless dreamers in Atlanta.

Atlanta, GA
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youthSpark is a holistic youth service organization, creating a safe space for vulnerable teens to pave their way to a bright and positive future. They aim to provide real solutions through counseling, case management, safety planning and other support involving advocacy, care and guidance throughout the Atlanta and Georgia community.

Atlanta, GA

Committed to Atlanta

Every home game, we’ve taken over Section 121 to show our commitment to the team, the city of Atlanta and all of you. From a larger-than-life fan cam and photo opportunities to free premium Falcons items, we’re here to make sure you’re ready for game time, every time. Join us in-stadium and show us how you rise up, Atlanta!
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Interactive Branded Space

A look at our interactive branded space that connected American Family to the fans, the club and the city of Atlanta.
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Inside Mercedes-Benz Stadium

We showcased our BLVCK Kit with pride inside Mercedes-Benz Stadium.
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Game Day Extras

Make sure to stop by Section 121 for games, photos, prizes and more — waiting for you every home Falcons game.
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Generational Fans

Show off your generations of Falcon pride.
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City Pride

Show off your team and city pride at Section 121.
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Fan Cam

Smile for the fan cam all season long.
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The Concourse

Stop by the concourse every home match before kickoff!
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LED Signage

We brought our own concourse experience to the field with LED signage that lit up the whole stadium.
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Fan Photos

Stop by the screen array to watch a collage of favorite fan moments, even use it as a backdrop for your own photos.
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American Family Insurance, Atlanta Falcon Grady Jarrett team up to support frontline workers

American Family Insurance, in partnership with Atlanta Falcons defensive tackle Grady Jarrett, provided ready-made meals to Atlanta-area police and fire stations on May 11, 2020 during Police Officer Appreciation Week.