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American Family Insurance and the Seattle Seahawks

Welcome, 12s! As a Proud Partner of the Seattle Seahawks, visit us here for exclusive promotions, content, announcements, news and more. You can also see us at Touchdown City inside the Lumen Field Event Center before all home games.
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Seahawks Suite Dreams Sweepstakes

We’re offering you and three friends an unforgettable Seahawks game experience on December 17, 2023 – including premium tickets, signed Tyler Lockett merchandise, team swag and more. Enter the Seahawks Suite Dreams Sweepstakes for your chance to win.


Eligibility

This Promotion is open only to legal residents of United States of America except residents of the state of New York, Florida and Rhode Island who are twenty-one (21) years of age or older at the time of entry. For additional eligibility requirements, prizing details and official rules, please review the Sweepstakes Terms and Conditions.

Fly High and Dream Big

Amanda Hashagen, Executive Director, Urban ArtWorks: Urban ArtWorks is a nonprofit in Seattle. Our mission is to engage youth and communities in the creation of public art that inspires connections and honors their voices. We've really been focused on trying to reduce the barriers to arts education and employment.

Eboni Wyatt, Program Manager, Urban ArtWorks: Having the partnership with the Free to Dream initiative by American Family Insurance, I thought that it was just a perfect marriage of Urban ArtWork's mission and values and what they're trying to do. When I heard that we were gonna be doing a piece for the Seahawks, I was like, "Whoa".

Amanda Hashagen, Executive Director, Urban ArtWorks: Being inside the stadium is a pretty awesome opportunity.

Felipe Perez, Teaching Artist, Urban ArtWorks: Get that square brush and do the lettering first.

Natalia Sotelo, Program Assistant, Urban ArtWorks: The inspiration for this piece came from Tyler Lockett gave us a poem, and we read over the poem, and tried to get inspired off of his words, which were fly high and just try to dream big.

Felipe Perez, Teaching Artist, Urban ArtWorks: We read the poem out loud and the apprentices circled words that resonated with them. And then they also shared stories. From there, we started drawing. Each apprentice had their silhouette projected on the wall and traced. That was just a great way for them to really fill up the idea of Free to Dream.

Matthew, Urban ArtWorks Apprentice: I'd say that the message of this piece is really important, because I think it shows the past situations that we were born into shouldn't dictate what we get to do with ourselves.

Amanda Hashagen, Executive Director, Urban ArtWorks:I am just so proud of our young people for stepping up and creating something so beautiful.

Felipe Perez, Teaching Artist, Urban ArtWorks: It wasn't easy, but we adapted, and we did it. Part of achieving goals and dreams is the setbacks and how you deal with that.

Amanda Hashagen, Executive Director, Urban ArtWorks: It's a metaphor for other areas of your life.

Eboni Wyatt, Program Manager, Urban ArtWorks: This piece was a good message that everyone has the right to dream and put some of those systems in place, so everyone not only has that right, but can accomplish their dreams as well.

Amanda Hashagen, Executive Director, Urban ArtWorks: Being free to dream is what's gonna help our community and our world build better for one another.

Felipe Perez, Teaching Artist, Urban ArtWorks: The dream might not always be exactly how you expected, but that's the beauty.

Nobel, Urban ArtWorks Apprentice: I can't wait until people see it. I feel like I'm to keep doing this in the future.

Rocio, Urban ArtWorks Apprentice: Art, I see it as something that's gonna embrace me. In a way it's like love for me.

Urban ArtWorks

As part of our Free to Dream initiative, we partnered with Urban ArtWorks (Opens in a new tab), a Seattle-based nonprofit organization, to create an incredible art design inside Lumen Field, inspired by the poetry of Tyler Lockett.

Tyler Lockett: Spoken word? You can have your own flow.

And you ain't got to be rich just to be happy, you can still be broke.

If you lost but still alive, you can still find hope. But don't live to survive, you've got to learn how to fly.

You've got to spread your wings.

Go out there and chase your dreams. The higher that you fly new perspective you're going to see. And the perspective that you see, it's right there for you to reach.

Don't get caught up in the people who can't see the same thing.

Just fly high.

Fly High through Spoken Word with Tyler Lockett

A man of many talents, Seattle Seahawk's star receiver, Tyler Lockett, encourages others to find themselves and fly high in his poem, Fly High.

American Family X Urban ArtWorks

Tyler Lockett in a sports uniform

Flying High with Tyler Lockett

Members of Urban ArtWorks painted an art design, inspired by the poetry of Tyler Lockett, inside Lumen Field.
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Urban Artworks Organization

Urban ArtWorks is a nonprofit in Seattle. Their mission is to engage youth and communities in the creation of public art that inspires connections and honors their voices.
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Art Inspired by Lockett Poetry

Members of Urban ArtWorks painted an art design, inspired by the poetry of Tyler Lockett, inside Lumen Field.

Touchdown City

Visit our activation space at Touchdown City (Opens in a new tab), prior to all home games to play the Tyler Lockett Challenge, meet a Seahawks Legend and take your photo raising the 12 Flag!

Tyler Lockett: Think you have what it takes to punt return like a pro?

Well, thanks to American Family Insurance, you can try your hand at our virtual punt return experience, The Tyler Lockett Challenge.

Head over to American family Insurance Touchdown City to give it a shot.

Tyler Lockett Challenges You to the Tyler Lockett Challenge

Hey 12s! Think you have what it takes to return punts like Tyler Lockett? Now's your chance to put your skills to the test! Visit American Family Insurance Touchdown City inside the Lumen Field Event Center before every home game to play the Tyler Lockett Challenge and earn your spot on the leaderboard.
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Meet & Greet with a Seahawks Legend

Visit us at Touchdown City to meet a Seahawks Legend and have your gear autographed.
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Play the Tyler Lockett Challenge

Think you can return punts like Tyler Lockett? Now’s your chance! Visit us at Touchdown City to play the Tyler Lockett Challenge and earn your spot on the leaderboard.
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Raise the 12 Flag

Visit us at Touchdown City to raise the 12 Flag and have your photo taken.
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Receive an Exclusive Giveaway

When visiting us at Touchdown City, all fans will receive a co-branded premium item.

Tyler Lockett, a Fearless Dreamer On and Off the Field

American Family is proud to partner with Tyler Lockett again this 2022-2023 football season.
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Fly High with Tyler Lockett

Flying high means finding strength in oneself, something Tyler does on and off the field.
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Fly High with Tyler Lockett

Remember, only you can give yourself permission to fly high.
Tyler Lockett holding a football

Fly High with Tyler Lockett

Football lets Tyler spread his wings, but poetry lets him encourage others to fly.

In The News

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Tyler Lockett Named Seahawks Walter Payton Award Nominee for Second Straight Year

Tyler Lockett’s continued contributions on and off the field have earned him the Seahawks’ 2022 nominee for the Walter Payton NFL Man of the Year Award for the second year in a row.
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Tyler Lockett Nominated for the 2021 Walter Payton NFL Man of the Year Award

For his contributions on and off the playing field, Tyler Lockett is the Seahawks’ 2021 nominee for the Walter Payton NFL Man of the Year Award.
Doug Baldwin speaking into a microphone

Doug Baldwin Named 2021 Seahawks Legend of the Year

As part of this award, American Family and the Seattle Seahawks each donated $5,000 to the Family First Community Center, an organization Baldwin was instrumental in launching.