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American Family Insurance & Summerfest

At American Family Insurance, we’re here to celebrate the passions, discoveries, connections, memories and dreams that are shared by music fans and performers. We look forward to seeing you at Summerfest 2023 in Milwaukee!

The 2022 American Family Insurance House

2022 marked the second year of the American Family Insurance House. Get excited for what the 2023 House has to offer!

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The 2022 American Family Insurance House

Want to get a glimpse of what you can expect under the House’s roof this year? Take a look back at the festival’s “smallest stage” which featured some of the largest names with performances by Dayglow, Timeflies, Boys II Men and other major artists. Fans were invited to attend any of the venue’s shows. While inside the House, visitors could also experience the interactive engagements that the American Family Insurance House has to offer, including customized festival swag, a photo booth, our relaxing backyard and more!

Sounds of the House

Our Spotify playlists.
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Sounds of the House Spotify Playlist 2023

to see your favorite artist perform at the House this year? Listen to our newly curated Sounds of the House playlist before you head over to Summerfest 2023!
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2022 Sounds of the House Spotify Playlist

Check out our specially curated Sounds of the House playlist, full of fan favorites and new discoveries by all the artists who took the American Family House stage in 2022!
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2021 Sounds of the House Spotify Playlist

Enjoy the nostalgia by checking out our Sounds of the House playlist from 2021.

2022 Grace Weber’s Music Lab at the American Family Insurance House

This past summer, Grace Weber’s students Mia Hartounian, Damien Blair, and Trinity Grace performed at the American Family Insurance House.

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Martha Prahl: My name is Marta Prahl, I am an agent with American Family Insurance, and today we are here at the American Family House at Summerfest.

Grace Weber: My name is Grace Weber, I am an artist, a musician, and we are here today celebrating Grace Weber's Music Lab, which is a program that I started for high school students in Milwaukee.

B - Free: I think we are reaching out to kids at a pivotal time in their lives when this is really meaningful to them. Help them hone their crafts they're already working on; unleash something they didn't know they have within themselves.

Grace Weber: We believe at the Music Lab that by giving kids space to be who they are, that we're creating opportunities for them to dream fearlessly. For them to step into the spaces where they can shine and be told like you can dream.

Mia Mari: It's always been on my vision board, actually, in my bedroom I have a sticker of Summerfest. So it's like insane to be here right now, and I never thought that this would happen at such a young age for me. Dreams can really come true.

Grace Weber: And last year AmFam gave us an incredible donation of $25,000 to the lab, which literally allowed us to create the programing, keep the whole program going, and

B - Free :Keep the lights on!

Grace Weber: Keep the lights on!

Martha Prahl: Speaking of support and speaking of last year's donation, American Family is proud to present another $25,000 donation to Grace Weber's Music Lab.

B - Free :And they surprised us at the end of this with another donation of $25,000 and I was like, oh my god! It was so awesome because things like this matter, it helps us keep our program afloat. It helps us provide opportunities like this for our youth and beyond throughout the school year.

Grace Weber: It's a game changer. We could not do this without the donation from American Family, 100%. So just very grateful and a lot of gratitude around their willingness to give back.

Martha Prahl: Being able to be a part of today means the world to me and being able to work for a company like American Family Insurance, it puts a smile on my face every day. I genuinely believe in the good that we do for the community.

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Grace Weber’s Music Lab

We welcomed back Grace Weber’s Music Lab to the American Family Insurance House for another year! Founded in 2017, Grace Weber’s Music Lab is a free music and arts education program for Milwaukee-area students. The Music Lab offers participants a platform to collaborate, perform and build relationships with their peers. In June 2022, American Family Insurance surprised our guests with a $25,000 donation to support the program.

AmFam Jam

The AmFam Jam brings artists together to perform on the festival’s “smallest stage.” In 2022, the AmFam Jam House Band featured Guster, Ric Wilson and more incredible artists. Fans registered online for the opportunity to attend this iconic mashup.
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AmFam Jam

The AmFam Jam Band performing at the American Family House
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Guster

Boston rock band, Guster, performed at the AmFam House
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Ric Wilson

Ric Wilson, rapper from Chicago, performing at the AmFam House

A Day at Summerfest with DJ Shawna

DJ Shawna, Milwaukee’s top DJ, spent a day with us at Summerfest in 2021. Follow along with her to see all that the American Family House has to offer!

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DJ Shawna: What's up music fans, you're hanging out with DJ Shawna here at Summerfest! I'm about to check out the American family house! Let's go!

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American Family Insurance Amphitheater

The American Family Amphitheater, the festival’s largest venue, has hosted music’s biggest stars since 1987. With scenic views of Lake Michigan and downtown Milwaukee, it provides fans with an unforgettable live music experience.
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An Outdoor Concert Venue

American Family Amphitheater is Wisconsin’s only urban and outdoor concert venue that was built specifically for music.
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Recent Renovations

American Family Amphitheater recently completed a $51 million renovation at Wisconsin’s only urban and outdoor concert venue that was built specifically for music.

American Family Insurance House Lineup

Located near Mid Gate, the American Family Insurance House is the most intimate venue at Summerfest and a must-see destination for all concertgoers. This summer the House will be first come, first served, free to enter! But as Summerfest's most exclusive stage, we recommend stopping by early! Lines can begin an hour before your favorite artist hits the stage. We will also be giving the first 50 people who enter the House the opportunity to meet their favorite artist.*

Date

Artist

Time

Thursday, June 22
Elle King
2pm
Thursday, June 22
Declan McKenna
4pm
Friday, June 23
Breland
2pm
Friday, June 23
Paris Paloma
4pm
Saturday, June 24
The Brook & The Bluff
2pm
Saturday, June 24
Kidd G
4pm
Thursday, June 29
Digable Planets
2pm
Thursday, June 29
Kari Faux
4pm
Friday, June 30
Nicky Youre
2pm
Friday, June 30
Yung Gravy
4pm
Saturday, July 1
Flyleaf with Lacey Sturm
2pm
Saturday, July 1
Sean Paul
4pm
Thursday, July 6
Jenny Lewis
3pm
Friday, July 7
Cafuné
2pm
Friday, July 7
The Pretty Reckless
4pm
Saturday, July 8
Walk the Moon
4pm
Saturday, July 8
The Beaches
6pm