American Family Insurance & Summerfest
At American Family Insurance, we’re here to celebrate the passions, connections, and dreams that are shared by music fans and performers. We look forward to seeing you at Summerfest 2025 in Milwaukee!
Enter for a Chance to Win a Summerfest Dream Weekend Experience
American Family Insurance wants to give you and 3 friends the ultimate Summerfest weekend! Enter the Summerfest Dream Weekend Sweepstakes for a chance to win the festival experience of your dreams – including general admission and headliner tickets, access to the Jeffers Terrace and Captain’s Deck, a VIP meet and greet, hotel accommodations, exclusive Summerfest merchandise and more!
The American Family Insurance House 2024
Another incredible year at Summerfest is officially in the books! The star-studded 2024 American Family Insurance House was back and better than ever for its fourth consecutive year. Located near the Mid Gate entrance, the American Family Insurance House delivered unparalleled experiences and unforgettable moments. Visitors to Summerfest’s most exclusive stage were treated to customizable swag, a photo booth, a rooftop lounge, and so much more! Continuing from 2023, the House was free to enter for all musical performances on a first come, first served basis, offering attendees the chance to witness once-in-a-lifetime performances. With lines for each performance beginning an hour before, and the first 50 people in line having the opportunity for an exclusive fan meet & greet, the house welcomed visitors daily from 12 - 8 PM. We cannot wait to welcome you back to Milwaukee in 2025!
Take a Look Inside the American Family Insurance House at Summerfest
The American Family Insurance House is the most exclusive venue at Summerfest and a must-see destination for all concertgoers. Free to enter with only a 300-person limit, the American Family Insurance House stage at Summerfest brings music performances from Milwaukee’s top DJs and some of the largest names in music, previously including: Yung Gravy, Sean Paul, Elle King and The Pretty Reckless. Guests also enjoy multiple interactive engagements that the House has to offer.
[Music]
Sounds of the House
Our Spotify playlists.
Sounds of the House Spotify Playlist 2024
Relive the energy of the House with our 2024 Sounds of the House playlist! Dive into tracks from every artist who rocked our stage this summer.
Sounds of the House Spotify Playlist 2023
Listen to our curated Sounds of the House playlist which features all the talented artists who performed at the House this summer!
Sounds of the House Spotify Playlist 2022
Check out our specially curated Sounds of the House playlist, full of fan favorites and new discoveries by all the artists who took the American Family House stage in 2022!
Sounds of the House Spotify Playlist 2021
Enjoy the nostalgia by checking out our Sounds of the House playlist from 2021.
Scenes from the American Family Insurance House 2024
Host Chris Gilbert entering the American Family House before guests arrive.
After registering at the House, guests had the chance to create their own customized fanny packs.
Bryce Vine performing his biggest hits in front of a crowd of over 300 fans.
Artist Alana Springsteen serenades fans on the House balcony during her performance.
Fans customizing their festival swag with the iconic fanny packs.
An American Family brand ambassador poses in front of the custom artist posters, showing off their personalized fanny pack.
Guests rocking our bucket hat merch while waiting for a performance.
Attendees having fun at the newly updated photo booth.
Fans eagerly waiting in line to enter the American Family House.
American Family Insurance Amphitheater
The American Family Amphitheater, the festival’s largest venue, has hosted music’s biggest stars since 1987. With scenic views of Lake Michigan and downtown Milwaukee, it provides fans with an unforgettable live music experience.
[Music]
Recently completed with a $51 million renovation, the American Family Amphitheater is
Wisconsin’s only urban and outdoor concert venue that was built specifically for music.
American Family Amphitheater
Summerfest attendees enjoying the headliners at the American Family Insurance Amphitheater.
*All talent is subject to change