Crowd enjoying live music at Summerfest

American Family Insurance & Summerfest

At American Family Insurance, we’re here to celebrate the passions, connections, and dreams that are shared by music fans and performers. We look forward to seeing you at Summerfest 2024 in Milwaukee, but for now, let’s take a look back at 2023!

The 2023 American Family Insurance House

Located near the Mid Gate entrance, the American Family Insurance House is the most exclusive venue at Summerfest and a must-see destination for all concertgoers. Free to enter with only a 300-person limit and a special meet-and-greet for the first 50 fans at each show, the “smallest” stage at Summerfest brought music enthusiasts together for a one-of-a-kind experience. With performances from Milwaukee’s top DJs, local artists and some of the largest names in music including: Yung Gravy, Sean Paul, Elle King and The Pretty Reckless, we were moving and grooving all Summerfest long. Guests could also enjoy the interactive engagements that the American Family Insurance House has to offer, including creating custom fanny packs and bucket hats, taking a picture in our photo booth, relaxing in our backyard and more!


2023 marked the third and busiest year of the American Family Insurance House.

Sounds of the House

Our Spotify playlists.
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Sounds of the House Spotify Playlist 2023

Listen to our curated Sounds of the House playlist which features all the talented artists who performed at the House this summer!
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Sounds of the House Spotify Playlist 2022

Check out our specially curated Sounds of the House playlist, full of fan favorites and new discoveries by all the artists who took the American Family House stage in 2022!
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Sounds of the House Spotify Playlist 2021

Enjoy the nostalgia by checking out our Sounds of the House playlist from 2021.

Scenes from the American Family Insurance House 2023

AmFam House
The calm before the storm at the American Family House.
A guest making a customized fanny pack
Once guests registered at the House, they had the opportunity to make a customized fanny pack.
Sean Paul performing at Summerfest
Sean Paul performing throwback songs to more than 300 fans.
American Family House host, Chris Gilbert, getting the crowd excited for the performance.
VIP fans taking pictures with Nicky Youre during exclusive Meet & Greet.
Registered fans excited to sport their customized fanny packs at Summerfest.
First fans in line eagerly waiting to attend Yung Gravy’s intimate Q&A session.
Attendees enjoying the newly updated photo booth.
Guests rocking our bucket hat merch while waiting for a performance.

American Family Insurance Amphitheater

The American Family Amphitheater, the festival’s largest venue, has hosted music’s biggest stars since 1987. With scenic views of Lake Michigan and downtown Milwaukee, it provides fans with an unforgettable live music experience.

Recently completed with a $51 million renovation, the American Family Amphitheater is Wisconsin’s only urban and outdoor concert venue that was built specifically for music.

American Family Amphitheater

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Summerfest attendees enjoying the return of live music in 2021 at the American Family Amphitheater.