Celebrating Fans Like You!

American Family Insurance is proud to be part of Summerfest, bringing together the fearless fans who make music festivals possible. And 2019 was a year to remember, with 13 special performances in the American Family Insurance House along with unique hands-on experiences to bring your music dreams to life. Here's a look back at Summerfest 2019!

Big Dreams Meet the Big Stage With Jimmie Allen

We hosted 13 intimate Summer Sessions with nearly 40 acoustic performances at the American Family Insurance House, including breakthrough country artist, Jimmie Allen. See how Jimmie overcame adversity and chased his music dream all the way to the World’s Largest Music Festival®.

The 2019 American Family Insurance House Lineup Included:

Walk The Moon
St. Paul & The Broken Bones
Brandi Carlile
Third Eye Blind
Jimmie Allen
Brothers Osborne
Nora Collins
X Ambassadors
Cole Swindel

Celebrating & Inspiring Music Dreams at the American Family Insurance House

The American Family Insurance House at Summerfest is a dedicated space for fans like you. In 2019 we hosted special performances with exclusive access to some of your favorite Summerfest artists, complete with Q&A sessions, intimate acoustic sets and meet & greet opportunities. Plus, music lovers enjoyed other exclusive experiences at the House, from creating custom festival swag to a 180-degree photo station to vinyl record spin art and more!

Fans chose from a variety of colors and patterns to customize 4,500+ ultimate bandanas and fanny packs!

Fans created 2,700+ customized vinyl records with spin art for a unique look and feel.

A custom styling booth gave fans the tricks and tools to look their festival-best at Summerfest.

We opened the stage at the American Family Insurance House to fans for a 180-degree gif photo op with customized guitar props to rock out like a performer.

We Want to See You in 2020!

Mark your calendar for June 24 – June 28 and June 30 – July 5 for Summerfest 2020! Look for exciting updates at the American Family Insurance Amphitheater and music lineup announcements as we count down.

Stay tuned in at amfamamp.com.

Summerfest Ultimate Fan Sweepstakes

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