Everything you need to know about insurance basics, like coverage types, limits, cost and more.
exclusive alumni discount!
Badgers like you know the meaning of hard work. That's why we teamed up with UW-Madison to offer you an exclusive discount! When you bundle your home and auto with American Family Insurance, you could save up to 23% on both policies together.* Get started today and protect everything you've achieved.

Auto Insurance
It’s quick, easy and convenient to get a customized auto policy. We protect your well-being, your wheels and your wallet with injury and property-related coverage. Get peace of mind with coverage you can rely on to protect what matters most.

Homeowners Insurance
Our insurance works hard to protect your home, its contents and other valuable possessions. If your home needs to be repaired or rebuilt, we can help cover the costs of temporary housing. And, we’ll cover liability costs in case someone gets hurt on your property.

Life Insurance
Your loved ones are the most important people in your life, and you do everything you can to protect their future. Life insurance is a smart, proactive way to help financially protect the dreams of those you care about if you were to pass away.

Business Insurance
We'll make it easy to get insurance coverage that's tailored to your needs, without a lot of hassle. Our business policies cover property, general liability, loss of income and more in a customizable package that'll give you peace of mind, so you can stay on track for future success.
Making a Difference on Campus and Beyond


Got Questions? We Have Answers.
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Our partnership with the Wisconsin Alumni Association is an important extension of our long-term expanded partnership with the University of Wisconsin-Madison, in which we’ve pledged $40 million over 10 years to support academics, research, athletics and charitable activities. Our goal is to inspire and support Badger alumni in their pursuit of the next big thing, and help them protect what they’ve worked tirelessly to achieve.
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You can, but it may require some policy changes. Your American Family Insurance agent is the best qualified to help you benefit from the affinity discount and all other discounts for which you may be eligible. We invite you to call your agent for details.
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Absolutely! Because of your affiliation with UW-Madison, you're eligible for a discount on both auto and home insurance from American Family. Combined with other discount options, you could save up to 23% on your auto and home policies together when you bundle both policies.* Get started with a quote from American Family Insurance.