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Exclusive Alumni Discount

Badgers like you know the meaning of hard work. That’s why we teamed up with UW-Madison to offer you an exclusive discount!
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Peace of Mind Insurance

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Auto Insurance

It’s quick, easy and convenient to get a customized auto policy. We protect your well-being, your wheels and your wallet with injury and property-related coverage. Get peace of mind with coverage you can rely on to protect what matters most.
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Homeowners Insurance

Our insurance works hard to protect your home, its contents and other valuable possessions. If your home needs to be repaired or rebuilt, we can help cover the costs of temporary housing. And, we’ll cover liability costs in case someone gets hurt on your property.
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Life Insurance

Your loved ones are the most important people in your life, and you do everything you can to protect their future. Life insurance is a smart, proactive way to help financially protect the dreams of those you care about if you were to pass away.
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Business Insurance

We'll make it easy to get insurance coverage that's tailored to your needs, without a lot of hassle. Our business policies cover property, general liability, loss of income and more in a customizable package that'll give you peace of mind, so you can stay on track for future success.
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Making a Difference on Campus and Beyond

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American Family supports UW efforts that profoundly influence lives beyond the classroom, from the American Family Children’s Hospital partnership to our strong support for Badger Bioneers, Earth Day, the Wisconsin Science Festival or the Morgridge Center for Public Service. We’re honored to champion the Wisconsin Idea.
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We’re passionately committed to making a difference on campus through our multimillion-dollar support of research, academic and athletic programs and more. Why? Badgers like you are the doers, change-makers and leaders that make a difference in the world, and we’ll do what it takes to help you succeed.