Norton Seal UW Campus Spring 2022

get a quote today

Get a Quote

exclusive alumni discount!

Badgers like you know the meaning of hard work. That's why we teamed up with UW-Madison to offer you an exclusive discount! When you bundle your home and auto with American Family Insurance, you could save up to 23% on both policies together.* Get started today and protect everything you've achieved.

Woman listening to headphones in car

Auto Insurance

It’s quick, easy and convenient to get a customized auto policy. We protect your well-being, your wheels and your wallet with injury and property-related coverage. Get peace of mind with coverage you can rely on to protect what matters most.

Learn More >

Black man cutting food in his kitchen

Homeowners Insurance

Our insurance works hard to protect your home, its contents and other valuable possessions. If your home needs to be repaired or rebuilt, we can help cover the costs of temporary housing. And, we’ll cover liability costs in case someone gets hurt on your property.

Learn More >

UW Madison Life Insurance

Life Insurance

Your loved ones are the most important people in your life, and you do everything you can to protect their future. Life insurance is a smart, proactive way to help financially protect the dreams of those you care about if you were to pass away.

Learn More >

Man working on a bicycle

Business Insurance

We'll make it easy to get insurance coverage that's tailored to your needs, without a lot of hassle. Our business policies cover property, general liability, loss of income and more in a customizable package that'll give you peace of mind, so you can stay on track for future success.

Learn More >

Making a Difference on Campus and Beyond

Lady helping a little girl plant a tree


American Family supports UW efforts that profoundly influence lives beyond the classroom, from the American Family Children’s Hospital partnership to our strong support for Badger Bioneers, Earth Day, the Wisconsin Science Festival or the Morgridge Center for Public Service. We’re honored to champion the Wisconsin Idea.

Chemist in a lab


We’re passionately committed to making a difference on campus through our multimillion-dollar support of research, academic and athletic programs and more. Why? Badgers like you are the doers, change-makers and leaders that make a difference in the world, and we’ll do what it takes to help you succeed.

Got Questions? We Have Answers.

  1. Our partnership with the Wisconsin Alumni Association is an important extension of our long-term expanded partnership with the University of Wisconsin-Madison, in which we’ve pledged $40 million over 10 years to support academics, research, athletics and charitable activities. Our goal is to inspire and support Badger alumni in their pursuit of the next big thing, and help them protect what they’ve worked tirelessly to achieve.

  2. You can, but it may require some policy changes. Your American Family Insurance agent is the best qualified to help you benefit from the affinity discount and all other discounts for which you may be eligible. We invite you to call your agent for details.

  3. Absolutely! Because of your affiliation with UW-Madison, you're eligible for a discount on both auto and home insurance from American Family. Combined with other discount options, you could save up to 23% on your auto and home policies together when you bundle both policies.* Get started with a quote from American Family Insurance.

Existing Customer? Simply Contact Us to See Your Savings.
Email Us
Send a message
Live Chat