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Becoming an Agent

A Career You Can Be Proud Of

An agency owner is always in demand, because our customers will always have dreams to protect. And with insurance, there’s no inventory, no holding costs, no perishables, no warehouses, and no stocking fees. What you provide is all about protection and relationships. And that’s all about you. 

Ready to Take the Next Steps?

If you’re ready to get your business dream up and running, it’s time to take action. Join our talent community or complete your application online. Then, connect with a recruiter to learn more about what success as an agency owner looks like.

From there, you’ll continue down the path to becoming an agency owner by completing a screening process, talking with a sales leader and learning about our products. Once you’ve made it through this process you’ll be required to get licensed in property, casualty, life and health insurance.

After successful completion of all the right steps and selection for the role, you’ll be an Agency Owner. Congratulations!

For Colleen Frentzel, being an American Family Insurance agent is about helping people — and this is one charitable woman who leads by example. Because not only is she a motivated agent inspired to be a go-to source for her customers — she’s an advocate for bettering her community.


Are you ready to realize your dream of owning your own business?

Consider these reasons to become an American Family Agency Owner:

Own Your Future

Set a schedule that fits your life, so you can find the freedom to grow your career and stay focused on the people who matter most.

Outstanding Earnings Potential

Receive commissions on high-demand products. And meeting your business goals can result in incentives, including travel opportunities and financial bonuses. The possibilities are up to you.

Support of an Industry Leader

Be in business for yourself, but not by yourself. We'll be here, committed to your success, every step of the way with our training and support system.

Join a Growing Enterprise

You’ll have the support of over 8,000 corporate employees and the backing of a growing enterprise, currently ranked No. 311 in the Fortune 500.

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Search opportunities and submit your application today.