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New Agent Training Program (NATP) Pre-work

Welcome to the American Family Agency Training Program.

Congratulations on your decision to become an agent with American Family Insurance!

To help you prepare for your new career, please complete the activities listed below prior to your first day of training.

  1. Jack Salzwedel Headshot

    Welcome to American Family Insurance! I’m Jack Salzwedel, Chief Executive Officer.

    This is an exciting time to be joining our company, where our vision is to be the most trusted and valued customer-driven insurance company and our mission is to inspire, protect and restore dreams.

    Our mission and vision set the foundation for you to become a dream champion — a successful, customer-driven agent, as you help protect the people and things that matter most to our customers.

    We look forward to working with you as you build your career with American Family.

  2. American Family agents are independent business owners with offices located in their communities. They represent American Family and the mission of the Company — to be the most trusted and valued service-driven insurance company.

    Agents help build a stronger American Family and a stronger American Family helps agents become even more successful. With a career as an American Family agent, it's up to you how far you go and how fast you get there.

  3. American Family Insurance's history is a remarkable story that started with a single idea. A struggling insurance salesman named Herman Wittwer believed a company could make money selling auto insurance to Wisconsin farmers. Herman understood that farmers presented lower risks compared to city drivers because they drove less often and put their cars up on blocks for the winter. Armed with this customer knowledge, Herman confidently opened the doors of Farmers Mutual Automobile Insurance Company on Oct. 3, 1927.

    Over the years, our market grew from rural areas to small towns, suburbs and metropolitan areas. Our customers' needs also changed, and we changed right along with them by expanding our products and services. Our company's name changed in 1963 to American Family Mutual Insurance Company to reflect a broader customer base.

    American Family Insurance now offers auto, home, life and annuities1, health, business and farm/ranch insurance. We've expanded geographically, too. Currently, we operate in 19 states spanning from Washington to Ohio.

    Our customer relationships have helped us build a strong and stable company with more than $4.8 billion in policyholder equity. As a mutual company, our customers and owners are one in the same. Our success is measured not by the rate of return for shareholders, but by the value we provide our policyholders.

    American Family Insurance has been in business for 80 years, and we aren't stopping there. We remain committed to being a strong, growing and friendly company for many years to come.

    American Family History

    1American Family Life Insurance Company.

  4. If you’re searching for the right insurance to fit your needs, look no further. Here at American Family Insurance, we’ve got all your protection under one roof. American Family has been providing security and peace of mind for more than 80 years because we want to help protect what matters to our customers most.

    For a description of the products American Family Insurance provides please visit the product portion of our corporate Website.

  5. Gerry Benusa Headshot

    Hello, I’m Gerry Benusa, Chief Sales Officer. Welcome to American Family’s New Agent Training Program.

    The goal of this program is to give you the tools to become a productive, successful, and customer-driven agent whose business is built on providing outstanding customer experiences.

    The program will focus on two major areas: the Sales Process and Business Operations. The training is designed to help you become successful at performing the tasks you will encounter as a new agent. Throughout the training, you will be asked to demonstrate the essential components of the sales process and business operations. This knowledge is the foundation for your long-term success as an American Family Agent.

    There are four key aspects of the NATP curriculum:

    1. It is designed with an outside-in approach. This means building the curriculum from the perspective of the customer first.
    2. It is created around the core concept of providing excellent customer service.
    3. It is written to prompt you to express and shape a clear vision of your personal dedication to servicing our customers.
    4. It is the foundation for building trusted long term relationships, customer satisfaction and agency growth.

    Congratulations on your decision to become an American Family Agent and welcome to our team!

  6. Jack Salzwedel Headshot

    As we wrap up, I’d like to leave you with one thought … At American Family, people matter most. Our customer relationships have helped us build a strong and growing company, whose success is measured by the value we provide. As our vision statement says, we are committed to be the most trusted and valued customer-driven insurance company.

    As you complete your training, you’ll find the company mission, vision and values are integrated throughout the New Agent Training Program, and that the focus is on helping you and your staff create outstanding customer experiences.

    On behalf of American Family, welcome aboard and good luck to you in your career as an American Family Agent.