Our culture. Our Values.

We Value Our Employees as Much as Our Customers

We believe that how we treat one another is just as important as what we deliver to our customers. Everyone — be it an employee or a policyholder — deserves our best. We’re able to give you our best by adhering to six primary values:

Challenge the status quo and always find new ways to improve service.
Provide guidance, empathy and respect for our customers and our co-workers.
Be nimble in this fast-moving world. Make smart decisions quickly because our customers shouldn’t expect anything less.
Treat people fairly and with honesty. Build partnerships based on a strong foundation of trust.
Speak with candor and conviction. Acknowledge your mistakes and always be open to new ways of thinking.
Be driven and energetic in every endeavor. Lead by example, and focus on collective success.

Join More Than a Company

We’re looking for those who care about helping us move forward. Those who embrace challenges and accept change, and work hard to improve the lives of others. It’s our mission to inspire, protect and restore dreams. This is more than a company full of people, it’s a team of dedicated dream champions.

Watch this video to see how we help our customers find the freedom to keep dreaming.

American Family believes it’s important to foster a culture where ethical behavior is a priority. To make our desired culture a reality, we have a continued focus on ensuring our employees feel empowered to create collaborative, trust-based relationships.

For specifics on how we live our values and what we expect of our employees, read the Enterprise Code of Conduct and Business Ethics, and for agents and their staff, the American Family Agent and Agents’ Staff Code of Conduct and Business Ethics.