empowering our people

View 2019 People Report


We believe a strong culture of inclusion helps us all do our best work to inspire, protect and restore our customers’ dreams. And people are our most valuable asset. That’s why we’re committed to maintaining a collaborative environment where uniqueness is valued and individuals are treated equitably. In 2019, American Family focused on building key partnerships, driving the accountability of our leaders, and embedding critical equity and inclusion learnings into the fabric of our business.

We recognize the structural barriers in our society that keep people from achieving their dreams, and we’re committed to doing our part to break down these barriers. American Family is committed to tackling systemic problems that impede equity – because it’s good for our communities and good for business.


Incorporating ‘inclusive’ as an Enterprise core value, along with resources to support employees in their day-to-day interactions with each other, and with our customers.

Creating an Enterprise demographics people report to provide leaders deeper insight into the diversity of our workforce and where gaps may be occurring.

Focusing efforts at company leadership events to build accountability toward diversity and inclusion across the Enterprise.

Inclusive Excellence Vice President


"This is who we are. This is who we’ve been. This is who we’ll continue to be. Diversity, equity and inclusion are part of American Family Insurance.”


American Family’s nine Business Resource Groups (BRGs) promote inclusion in the workplace by providing a network for employees who share commonality or interests, and allies to those groups. In 2020, we added four new BRGs to our family — the Black/African American Business Resource Group (BAABRG), Hispanic/Latinx Business Resource Group (HLBRG), South Asian Business Resource Group (SABRG) and the Southeast/East Asian Business Resource Group (SEABRG).

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Abilities Business Resource Group (ABRG)

Membership: 142

— National Disability Employment Awareness Month Celebration and Signature Event

— Peer-Learning series

Lesbian, Gay, Bisexual, Transgender, Queer/ Questioning, and Allies Business Resource Group (LGBTQA BRG)

Membership: 296

— PRIDE Flag Raising for June PRIDE Month

— Wear Your Pride Week

— Pride Month Celebration and Signature Event - Taking Pride in Who You Are

Multicultural Business Resource Group (MBRG)

Membership: 538

— Black History Month Celebration and Signature Event – Strength & Perseverance; A Celebration of Black Men

— Asian American Pacific Islander Month Celebration and Signature Event – Truly Seen: The Value of Cultural Representation

— Hispanic Heritage Month Celebration and Signature Event

Veteran’s and Military Business Resource Group (VMBRG)

Membership: 281

— Veteran’s Day Ceremony & Celebration

— Veterans & Military Families Month Celebration

Women’s Business Resource Group (WBRG)

Membership: 839

— Women’s History Month Celebration and Signature Event – Finding Your Authentic Voice

— Membership Unconference – Annual Kick-Off



American Family believes an individual’s well-being goes beyond physical health. It extends to emotional and mental health, financial well-being, community engagement, meaningful relationships, stress management and heightened mindfulness.

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Student Loan Assistance Program

For employees who have graduated with an associate’s degree or above and have student loan debt, American Family provides a monthly contribution of $100 for student loan repayment with a lifetime maximum of $10,000.


Employee Scholarship Program

Our employee scholarships are open to American Family employees in undergraduate, graduate or post-graduate programs. We also offer scholarships through the American Family Insurance Dreams Foundation for dependent children of full-time American Family employees, agency owners and staff.

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Tuition Reimbursement Program

Tuition reimbursement is available to employees who have been with the company for one year. In addition, several colleges offer American Family employees a tuition discount.


American Family values continuous learning and skill development. That’s why we offer leadership development opportunities to support the dreams of employees, community members and students.

In 2019, we partnered with:

- The National Black MBA Association (NBMBAA), one of the largest non-profit organizations advocating for minority business professionals.

- Prospanica, an organization advocating for Hispanic business professionals for 30 years.

- Leadership DELTA (Defining Emerging Leaders Through Advocacy), a leadership development program for women, focused on STEM, business and social science majors.


  • Top 50 Companies for Diversity 2019 – recognized by Diversity Inc
  • The Best Employers for Diversity 2019- recognized by Forbes
  • Best place to work for LBGTQ Equality- recognized by Human rights campaign
  • 40th on 2019 Best Employer for Women – recognized by Forbes
  • 6th on 2019 Best Employer for Diversity in Wisconsin – recognized by Forbes
  • Best Employers for New Grads 2019 – recognized by Forbes
  • Winning “W” recognition – recognized by 2020 Women on Boards
  • Nominated for 2018 Veteran Friendly Workplace Award – recognized by USO Wisconsin
  • Extraordinary Employer Support Award – recognized as top employer of military personnel
  • Score of 100 on CEI for 4 consecutive years


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