Norton Seal
Mission, Vision & Values

Our Mission

To inspire, protect and restore your dreams. Because we believe a dream is the most valuable thing you'll ever own.

Our Vision

To be the most trusted and valued customer-driven insurance company.

The American Family Enterprise is a family of companies dedicated to delivering unparalleled service and exceptional protection to our customers.


Find proactive tips and advice for keeping your dreams safe.

No matter how life changes, your American Family agent will be by your side.

We work quickly to restore your dreams and get life back to normal.

Our Commitment to Dreamers

Everyone has a dream. With the right protection and support, imagine what you can achieve.


  • Accountable
  • Caring
  • Courageous
  • Inclusive
  • Innovative
  • Trustworthy