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CELEBRATING BLACK HISTORY MONTH

In honor of Black History Month, we’re celebrating and protecting real people, real families and real communities with real dreams. From the trailblazing work and historic victories to the seemingly small moments of joy with loved ones, American Family Insurance honors the fearless dreamers of yesterday, today and tomorrow.


Protect Your Legacy

No scripts, just family, because nothing speaks louder than love. And here at American Family Insurance, we help protect what matters most.


Empowering Black Communities

gBeta Social Impact Showcase

Creating Businesses to Prevent Recidivism

The American Family Insurance Institute partnered with startup accelerator gener8tor to create the gBETA Social Impact program, which invests in community partnerships and social enterprises to help prevent recidivism and advocate for public policy change towards justice reform.

Listen to the Story >


Forbes 2021 - The best employers for diversity

Our Commitment to a Diverse & Inclusive Workplace

Our dedication to inclusion and equity starts from within. That’s why we’re proud to be named one of the Best Employers for Diversity by Forbes, four years running. We hold this honor as a reminder to always challenge ourselves to create an even better workplace.

Read the Newsroom Report >


Happy Kids running at park trail

Combining Resources to Heal & Empower Communities

Launched in 2021, we’re investing $105 million as part of our Free to Dream initiative to bridge equity gaps, build healthy, sustainable communities and fight for social justice. Because at American Family, we believe everyone should have the access and ability to dream fearlessly.


Explore Our Commitment >

Learn from the Legacies of Today’s Black Leaders

Seeking Truth

Seeking Truth with Dawn Porter | DreamBank

Free Webinar on February 17, 2022! We’re honored to host award-winning documentary filmmaker, Dawn Porter, for an authentic conversation in celebration of Black History Month. Tune in to this fireside chat hosted by American Family Insurance Enterprise Chief Marketing Officer, Elicia Azali, to learn how and why Dawn made a meaningful pivot in her career, her perspective on the significance of representation in storytelling and insightful advice for our dreamers everywhere.

Register Here >

Partnership for Sothern Equity — Uniting Atlanta Series | American Family Insurance

Through our Free to Dream initiative, American Family Insurance donated $150,000 to five organizations working to improve quality of life for all people, including the Partnership for Southern Equity, a racial equity organization on a mission to advance policies and institutional actions that create just, sustainable practices to empower all.

Watch Now >

The Village Market Atlanta — Uniting Atlanta Series | American Family Insurance

Another recipient of America Family Insurance’s Free to Dream donations is The Village Market, which connects Black-owned businesses to engaged consumers, impactful resources and local partners. A community-driven business and economic support system, this organization provides a substantial pathway for Black Americans and business leaders.

Watch Now >

Hair Love: Building a Legacy Through Representation | DreamBank

On-Demand Webinar! This inspiring conversation between Matthew A. Cherry, writer and director of the Academy Award-winning animated short film, “Hair Love,” and American Family Insurance Chief of Staff, Tyler Whipple, focuses on the power of representation, the film’s purpose-led storyline and how the Hair Love legacy will continue to unfold.

Watch Now >

Meet Aniya — Fearless Dreamer Scholarship Series | American Family Insurance

We proudly partnered with the Milwaukee Brewers™ to create the Fearless Dreamer Scholarship Program which provides STEM-focused scholarships and programming to student dreamers in the Milwaukee area. Meet one of our recipients Aniya Lentz, a future leader who plans to change the world with her focus in environmental studies.

Watch Now >

Protect Your Legacy as You Build It

Experience You Can Trust

Looking to protect the dreams you’ve created and the legacy you’ve built? Let our 90+ years of experience and our reputation earned through award-winning relationships with our customers help protect what you’ve worked so hard for.


FIND YOUR AGENT

  1. [Gentle music playing]

    On screen: Taneya Pearson crosses a bridge outside on a sunny day.

    Taneya Pearson, Claims Customer Care Center Auto Representative: My name is Taneya Pearson. I've been protecting dreams with American Family for about 16 years now.

    My role puts me in a unique position to protect customers dreams because I am the first contact when they have a crisis. I calm them down; I listen to them and I let them know that they are important. Not just to me, not just to the company, but they're an important being.

    My work with youth and young adults has helped me pursue my dreams because it's given me a platform to reach out to the kids who need help. And when I say need help, they need role models. It’s an organization called Big Brothers, Big Sisters. We go to the park, we go to ball games — it's about getting into these kids minds and helping them understand how important they are, and push them to do positive things in the world.

    I help our youth and young adults who suffer from temptation of suicide and lack of self-love. I just try to show as much love to that kid as I possibly can but, at the same time, I try to teach them that just because you're in this situation doesn't mean that you have to stay in this situation. You don't have to.

    I wrote ‘Don't Count Me Out’ to inspire kids that have been picked on to speak up.

    I'm proud to be an American Family employee because our customers — they depend on us and, when they're in a crisis, they need to feel like they're protected. If there's a need for help, I'm willing to help! I'm here for a reason, and I'm gonna  live out my purpose.

    [Music]

    On screen: American Family Insurance tagline, “Insure carefully, dream fearlessly” fades in, along with the Am Fam logo.