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Welcome, Packers fans! As the Official Insurance Partner of the Green Bay Packers, visit us here for exclusive promotions, content, announcements, news and more. At Lambeau Field, The American Family Insurance Gate on the stadium’s east side allows fans easy access to the Atrium, 1919 Kitchen & Tap, the Packers Pro Shop and the Packers Hall of Fame.

DreamDrive, Presented by American Family Insurance

Since 2014, American Family has proudly sponsored DreamDrive, the well-known tradition of players riding children’s bicycles to practice.

The History of DreamDrive

The American Family Insurance DreamDrive highlights a long-lasting Packers tradition. Go back in time with Packers fans and experts to learn about this iconic tradition, how it started and the impact it has on fans today.

David Bakhtiari, a Fearless Dreamer On and Off the Field

American Family is proud to partner with David Bakhtiari in 2022-2023.

In the News

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Packers, American Family Insurance Celebrate Return of DreamDrive

The Green Bay Packers and American Family Insurance celebrated the official opening of the American Family Insurance DreamDrive training camp activity, which returned in its traditional format after a two-year hiatus.

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Packers, American Family Insurance Open DreamDrive for Seventh Year

While the annual event will not occur in its traditional sense in 2021 due to the COVID-19 pandemic, the inaugural DreamDrive from Home will allow fans to still celebrate the beginning of the season.

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