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Atlanta United and American Family Insurance

Celebrating Season V! We proudly wear our Atlanta United fandom front and center — as the official kit sponsor! As we cheer alongside you, we’re planning some big things for Atlanta United’s biggest fans. Check here all season long for special announcements, promotions, experiences and more happening in the stadium and throughout Atlanta.


Unity Kit Schedule

The only third kit in MLS this year, the Unity Kit celebrates all of us. First unveiled on June 20, the kit will be worn at the following matches this season.

A Kit History

Experience Atlanta United’s short but stellar history through its iconic kits — from the club’s first victory to MLS Cup champs to Kings of the South status and everything in between.

Uniting Atlanta Series

Fueled by American Family’s Free to Dream initiative, a long-term promise anchored in a $105 million investment over five years, the Uniting Atlanta series honors grassroots organizations working to bridge equity gaps, build healthy communities and fight for social justice.

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Dream Seats Sweepstakes

Get the best seats in the house for Atlanta United versus Toronto on October 30, 2021! Enter our United Sweepstakes for your chance to be right next to the match’s action with premium Pitch Seats for you and a friend.

Enter Now

Uniting Atlanta Series

Fueled by American Family’s Free to Dream initiative, a long-term promise anchored in a $105 million investment over five years, the Uniting Atlanta series honors grassroots organizations working to bridge equity gaps, build healthy communities and fight for social justice.

The Village Market Atlanta

The Village Market Atlanta is a community-driven business and economic support system. Through connecting Black-owned businesses to engaged consumers, impactful resources and dedicated community partners, they are serving to foster the freedom to dream by providing a substantial pathway for Black Americans and entrepreneurs to achieve economic equality.

Foreverfamily

Foreverfamily aims to provide every child the opportunity to be surrounded by the love of family through services to children with incarcerated parents. To learn how you can support their mission, visit www.foreverfam.org.

Uniting Atlanta Mural by GFB3

An artistic extension of the Unity Kit into Atlanta, George F. Baker III, known as GFB3, created a mural that reflects the common ground we all stand on — inspiring us to dream and work for a more unified community and world.

Check it out in person at 515 Ponce de Leon Avenue in Atlanta.

Refuge Coffee Co.

More than delicious coffee, Refuge Coffee Co. exists to empower resettled refugees and immigrants to dream and thrive by offering coffee-related jobs, job training and mentorship. To learn how you can support their mission, visit www.refugecoffeeco.com.

Common Good Atlanta

In the fight for criminal justice reform, Common Good Atlanta is closing equity gaps and empowering dreamers by providing higher education access to incarcerated men and women across Georgia. To learn how you can support their mission, visit www.commongoodatlanta.com.

We Are United — Introducing the BLVCK Kit

To celebrate Atlanta United’s fifth season as the official kit sponsor, American Family Insurance is helping kick things off with an unforgettable unveiling of The BLVCK Kit. American Family proudly stands alongside the 5-Stripes representing Atlanta United’s five pillars of Unity, Excellence, Community, Determination and Innovation. From an exclusive drive-in event benefiting community initiatives to a full digital experience, we’re gearing up for season-long celebrations.

We Are United

American Family’s CEO Jack Salzwedel and CEO-Elect Bill Westrate celebrate the kit unveiling and the unifying power of community and dreams.

5 Years. 5 Pillars. 5-Stripes. 

Embodying the core pillars of the club and the community, the 5-Stripes will rise to the top of MLS.


Committed to Atlanta

We’ve taken over Concourse 100 inside Mercedes-Benz Stadium with a permanent space designed to celebrate the 5-Stripes all season long. We’re committed to honoring Atlanta United, the fans and the great city of Atlanta, together under our red roof. Next time you’re in the concourse come get the full Game Day Experience with American Family!

Take a look at our interactive branded space, our showcase of the new BLVCK kit, and take a photo in front of our stadium LED lighting and check out the fan cam! We offer premium Atlanta United items to every fan that registers on site. Join us in celebrating the team that unites us next time you’re in the concourse!

Atlanta United In The News


Atlanta united third kit namely 'The Unity Kit'

Atlanta United unveils “The Unity Kit” at National Center for Civil and Human Rights

American Family's sponsorship of The Unity Kit includes $150,000 in donations to five Atlanta organizations working to bridge equity gaps and build stronger communities.

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Atlanta United's 'BLVCK' kit

Atlanta United unveils “BLVCK” Kit for 2021 season sponsored by American Family Insurance

American Family Insurance proudly continues their partnership with United as the official kit sponsor with the launch of a new primary kit that embodies the club’s five pillars.

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