Atlanta united stadium

American Family Insurance and Atlanta United

We’re proud to be back for the eighth season as the official kit sponsor of Atlanta United. And this season just might be the best one yet — with surprise reveals, promos and game day fan experiences you won’t want to miss. Check here to stay up to date on everything happening in the stadium and throughout Atlanta all season long.
Young boys playing soccer

2024 All Atlanta Cup

Join us for the third annual All Atlanta Cup in partnership with Soccer in the Streets! This year’s event will take place on May 4 at the Kensington StationSoccer location (3350 Kensington Rd., Decatur, GA 30032) from 9 AM – 4 PM. Come out to support Atlanta’s youth soccer community while enjoying special giveaways, food trucks, soccer matches and more!

All Atlanta Cup

Working with Atlanta United furthers a vision that's close to our heart: to help inspire, protect and support dreamers’ love for soccer. We’ve expanded this partnership with Soccer in the Streets, a foundation dedicated to ensuring that all young athletes in Greater Atlanta can join in the game.

As the tournament grows, we’re excited to provide more opportunities for young dreamers to score new goals and see where their skills and aspirations can take them. For more information on supporting Soccer in the Streets, please visit

The Marquee Event

Where all the magic of the day takes place.

2023 All Atlanta Cup Winners

After a hard fought day of competition, we crowned our 2023 All ATL Cup winners!

Meeting the Pros

Our young athletes got to meet three United and United 2 players at the All Atlanta Cup final!

The Competition

Battling it out for a chance to play in the final!

Front and Center at the United match!

We invited our winners and Soccer in the Streets for a pre-match check presentation before kickoff at the August 26th match.

Warming Up

These Soccer in the Streets players are all smiles before the match!

Committed to Atlanta

We took over Concourse 100 inside Mercedes-Benz Stadium with a permanent space designed to celebrate the 5-Stripes all season long. We showed our commitment to Atlanta United, the fans and the great city of Atlanta with our interactive branded space that showcases the rich history of United, offers multiple fan engagements and includes an exclusive United takeaway for everyone who registers on- site.

Interactive Branded Space

A look at our interactive branded space that connects American Family to the fans, the club and the city of Atlanta.
a group of cows sit in a window sill

Inside Mercedes-Benz Stadium

Showcasing United’s rich kit history. Showcased here are the 21/22 BLVCK Kits.

The Club's History

Our interactive timeline tells the club’s history through the lens of the kits themselves.

Game Day Experience

Offering exclusive Atlanta United items to every supporter who registers on-site, because Atlanta fans always deserve the best!

Exclusive United Scarves

Sharing our excitement for the new season with you, the 17s, by offering exclusive co- branded scarves, only available at our footprint while supplies last!

Fan Cam

Offering United fans another reason to smile all season long!

The Concourse

We invite all United fans to stop by our concourse every home match before United kicks off!

LED Signage

Bringing our own concourse experience to the field with LED signage that lights up the whole stadium

Fan Photos

Fans are always invited to stop by our screen array to watch a collage of iconic United moments, even using it as a backdrop for their own fan photos!