Christian Yelich, number 22

American Family Insurance and Milwaukee Brewers™

Welcome, Brew Crew™! American Family Insurance is proud to be the Official Insurance Partner of the Milwaukee Brewers™. Visit us here throughout the season for exclusive promotions, content, news and more. Keep scrolling to learn about all the ways we help make life better when you're under the American Family Field roof.

Protect the Plate at American Family Field™

Visit us at the American Family Insurance concourse to take a swing at our new Protect the Plate game! Put your batting skills to the test to win a free Brewers™ item and get a chance to put your name on the leaderboard.

[Christian Yelich]: Hey, Brewers fans, the next time you're at a home game, stop by section 113 to play the American Family Insurance batting game, Protect the Plate. Every player walks away some gameday gear, just one of the many ways life's better when you're under the American Family Field roof.

Visit Us Inside the Stadium

Stop by the American Family Insurance concourse outside Section 113. Whether it's taking a swing at Protect the Plate or registering for Bernie's Chalet Experience, there's plenty to do under our red roof.
Bernie's Chalet

Visit the Concourse

Stop by the concourse outside Section 113, before the second inning ends, for your chance to win the Bernie’s Chalet Experience - an exclusive opportunity that only American Family Insurance offers!
Bernie's Chalet

Register for Bernie's Chalet Experience

Want to watch an inning from Bernie’s Chalet? Next time you’re at American Family Field™, register for the Bernie’s Chalet Experience!
Christian Yelich at bat on the concourse

Play Protect the Plate

Come check out the American Family Insurance concourse outside Section 113 and hit your first homerun at the field by playing Protect the Plate!

Visit Us at American Family Field™

With multiple fan experiences located on the grounds of American Family Field™, we're welcoming Brewers™ fans to visit us before and after entering the stadium to cheer on our Brew Crew™!
Brewers merchandise

Parking Lot Patio

Visit the Parking Lot Patio at the third base plaza near the Clock Tower Entrance at American Family Field™ to experience fun the whole family can enjoy; Brewers™ exclusive merchandise, games, the chance to win Bernie’s Chalet Experience and more!
American Family Field

I(G)LoveMKE Photo Opportunity

Stop by the I(G)LoveMKE photo opportunity located near the Home Plate Gate to snap a photo in front of the best view outside of American Family Field™. Don’t forget to share your picture on social media using #WeLoveMKE.
American Family Fields of Phoenix

American Family Fields of Phoenix™

Spring baseball is better under our roof in Phoenix, AZ!

Teaming Up with Christian Yelich

We're proud to work with Christian Yelich as a community partner of American Family Insurance. Together, we are committed to inspiring greatness on and off the field.

SHERINA SMITH: American Family has made a strong commitment to the city of Milwaukee. Today, we're pleased to announce in partnership with Christian as well as others, we'll be providing financial support to make needed upgrades to the Beckham-Stapleton Little League fields.

ALECIA YELICH: Youth baseball has such an impact on all families across America. This is only the beginning, and our family is very proud to be a part of it.

DAVID CROWLEY; When we invest in this community, when we invest in our young people, that's when change is best. Our vision is that by achieving racial equity, we can become the healthiest county in the state of Wisconsin.

CECELIA GORE: We always say that when we all play on the same team, everybody wins, and I can't think of a better project to kick off this playoff season.

JIM BREY: By having a mentored program and instilling the confidence that baseball instills, we are building the stars of tomorrow. Not all Major League Baseball stars, but major league stars in the community.

Supporting Beckum Stapleton Little League with Christian Yelich

In September of 2021, Christian Yelich joined American Family to support the Beckum Stapleton Little League, a nonprofit organization that provides baseball opportunities for local youths, by upgrading the league’s fields on Milwaukee's North side. Read More.


CHRISTIAN YELICH: We're at Westlake High School, where I went to school about 10 years ago, 2010. Going to school here was cool. I mean, it was your average high school experience. Football games on Friday nights, playing baseball games here. It's cool to be back.

It's a pretty common dream and goal is to play pro sports, whether it's baseball, basketball, football, whatever it may be. As a kid, I had that dream. All my friends had that same dream.


Yeah, it was here, where you were just playing with your buddies for fun. Trying to make the team freshman year and then having a chance to go pro four years later as a senior, it's pretty cool that a lot of it just started right here.

I didn't know I was ever going to play in the big leagues until probably the year before I did. I was a first round pick and all that, but at the end of the day, that doesn't mean anything either. That just means that's where you're drafted, and now you're in the minor leagues like everybody else. I don't know if I ever knew that I'd play at an MVP level. But once you get there and you know you're capable of it, then that's the standard and that's what you hold yourself to.


My family, my friends, people that have known me forever, they've seen good, bad, all those moments since I was a kid. Not even just baseball stuff, just life things. After my injury, there's a frustration period. You have a couple day lull. And then once you realize there's no changing it, you have to put your focus into getting better. I know that I can do it. I've got all the confidence in the world to do that, and that's what's going to happen.

I think to be fearless means you acknowledge the fear, adversity, but push through it anyways. Sure, there's a sense of doubt there, but you have to have belief in yourself and kind of laser focus on what you want to achieve. And that's what makes it possible to achieve your dreams, and I've had that since I was a kid.

You get to play the game for a short amount of time, so why not get everything you can out of it while you can? I think you'd be cheating yourself, the game, the fans, the team, the organization if you didn't have that drive and you didn't want to be the best version of yourself.

Community Impact

Air National Guard Senior Airman Abygail (Abby) Boyle with Brewers mascot

American Family Insurance and Local Body Shop Provide Vehicle to Airman at Milwaukee Brewers™ game.

In July of 2023, we partnered with Gerber Collision & Glass to provide a refurbished vehicle to an active-duty Air National Guard senior airman during a presentation at a recent Milwaukee BrewersTM game.
Christian Yelich

American Family Insurance teams up again with Milwaukee Brewers™ outfielder Christian Yelich and Nike to support Milwaukee-area Little League

In September of 2022, we partnered with Milwaukee BrewersTM outfielder Christian Yelich to provide an additional investment to support Milwaukee-area youth baseball, including Beckum-Stapleton Little League. Nike donated equipment, including individual player backpacks, identified as the most-needed equipment.
Fearless Dreamers A Scholarship Program

American Family and the Brewers™ Launch the Fearless Dreamer Scholarship Program

In March of 2021, we partnered with the Brewers™ to launch and fund the Fearless Dreamer Scholarship Program. This 15-year initiative provides scholarships to local students who are pursuing a degree in the fields of science, technology, math and engineering. As part of this commitment, Christian Yelich contributed $35,000.

Our Commitment to the Brewers™

American Family Insurance is the Official Insurance Partner of the Milwaukee Brewers™. We are also proud to be the naming rights partner of American Family Field™ and American Family Fields of Phoenix™.

Reporter 1: It is official. Starting next year, the Brewers will be playing at American Family Field.

Reporter 2: Today's announcement comes almost exactly a year after American Family Insurance struck a 15-year deal with the Brewers as the naming rights sponsor.

Rick Schlesinger, President - Business Operations, Milwaukee Brewers: American Family has been a partner with the Brewers since 2001 and has made a definite footprint in Milwaukee in the last few years.

Jim Buchheim, Community and Social Impact Officer, American Family Insurance: The Brewers share our values, and we've made a mutual commitment to support programs and organizations where we live, work, and do business.

Narrator: It's a unique opportunity to associate our great name with the heritage and history of a like-minded organization, like the Brewers. And we couldn't be more proud.

Reporter 3: The new year marks the start of a new era for Milwaukee baseball.

Reporter 4: This is American Family Field.

Jack Salzwedel, Chair & CEO, American Family Insurance: When you think about what we hope to help to bring, it would be a championship to this city and to this ball club.

Narrator: Our field of dreams has become a reality, and we can't wait to share it.

Christian Yelich: I think the future's bright for Milwaukee, American Family, and definitely excited to be a part of it.

American Family Insurance and Milwaukee Brewers™

2021 marked the first of a 15-year partnership between the two organizations for the naming rights of American Family Field™ and American Family Fields of Phoenix™.