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American Family Insurance and Milwaukee Brewers™

Welcome, Brew Crew! Visit us here throughout the season for exclusive promotions, content, news and more. You can also see us on the concourse level of Section 113 during all home games.

Our Commitment to the Brewers

American Family is the Official Insurance Partner of the Milwaukee Brewers. We are also proud to be the naming rights partner of American Family Field and American Family Fields of Phoenix.

Reporter 1: It is official. Starting next year, the Brewers will be playing at American Family Field.

Reporter 2: Today's announcement comes almost exactly a year after American Family Insurance struck a 15-year deal with the Brewers as the naming rights sponsor.

Rick Schlesinger, President - Business Operations, Milwaukee Brewers: American Family has been a partner with the Brewers since 2001 and has made a definite footprint in Milwaukee in the last few years.

Jim Buchheim, Community and Social Impact Officer, American Family Insurance: The Brewers share our values, and we've made a mutual commitment to support programs and organizations where we live, work, and do business.

Narrator: It's a unique opportunity to associate our great name with the heritage and history of a like-minded organization, like the Brewers. And we couldn't be more proud.

Reporter 3: The new year marks the start of a new era for Milwaukee baseball.

Reporter 4: This is American Family Field.

Jack Salzwedel, Chair & CEO, American Family Insurance: When you think about what we hope to help to bring, it would be a championship to this city and to this ball club.

Narrator: Our field of dreams has become a reality, and we can't wait to share it.

Christian Yelich: I think the future's bright for Milwaukee, American Family, and definitely excited to be a part of it.

American Family Insurance and Milwaukee Brewers

2021 marked the first of a 15-year partnership between the two organizations for the naming rights of American Family Field and American Family Fields of Phoenix.
American Family Field

American Family Field

American Family Fields of Phoenix

American Family Fields of Phoenix

Protect the Plate at American Family Field

While visiting the concourse, take a swing at our new Protect the Plate game! Put your batting skills to the test to win a free Brewers item and get a chance to put your name on our leaderboard.
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Protect the Plate

Visit us at American Family Field

With multiple fan experiences located on the grounds of American Family Field, we're welcoming Brewers fans to visit us before and after entering the stadium to cheer on our Brew Crew!
Brewers merchandise

Parking Lot Patio

Visit the Parking Lot Patio at the third base plaza near the Clock Tower Entrance at American Family Field to experience fun the whole family can enjoy; Brewers exclusive merchandise, games, the chance to win Bernie’s Chalet Experience and more!
Products featuring Milwaukee Brewers
Visit the Parking Lot Patio at the third base plaza near the Clock Tower Entrance at American Family Field and protect your game day with a sun hat, baseball cap, or koozie!
a group of kids playing with a stack of wood blocks
Stay awhile for yard games the whole family can enjoy!
Miller Park with a sign in front of it
Stop by the I(G)LoveMKE photo opportunity located near the Home Plate Gate to snap a photo in front of the best view outside of American Family Field. Don’t forget to share your picture on social media using #WeLoveMKE.
American Family Field
Stop by the I(G)LoveMKE photo opportunity located near the Home Plate Gate to snap a photo in front of the best view outside of American Family Field. Don’t forget to share your picture on social media using #WeLoveMKE.

Bernie’s Chalet Experience

Watch an inning from Bernie’s Chalet, an exclusive opportunity that only American Family offers! Next time you’re at American Family Field, register for the Bernie’s Chalet Experience by visiting us outside Section 113 before the second inning ends.
Bernie's Chalet
Stop by the concourse outside Section 113, before the second inning ends, for your chance to win the Bernie’s Chalet Experience - an exclusive opportunity that only American Family Insurance offers!
Bernie's Chalet
Want to watch an inning from Bernie’s Chalet? Next time you’re at American Family Field, register for the Bernie’s Chalet Experience!
Protect the plate Milwaukee Brewers sign
Come check out the American Family Insurance concourse outside Section 113 and hit your first homerun at the field by playing Protect the Plate!
A young girl playing baseball at Protect The Plate
Come check out the American Family Insurance concourse outside Section 113 and hit your first homerun at the field by playing Protect the Plate!

Teaming Up with Christian Yelich

Christian Yelich is a brand ambassador and community partner of American Family Insurance. Together , we are committed to inspiring greatness on and off the field.

Christian Yelich: Sometimes when you take the field and it's a big moment, you have a chance to step back and realize this was always your dream. Realize how far you've come from Little League to the Major Leagues, kind of step back at times and realize how special everything really is.

So we're headed over to Beckum - Stapleton Little League fields to surprise the kids. Say hello.

Coach: We have a surprise for you. Hometown hero, Mr. Christian Yelich of the Milwaukee Brewers!

Christian Yelich: I have people that supported me when I was your age growing up, supported my dreams. We want to do the same for you.

I played a little league growing up, it’s where my baseball journey started. That's where I learned the game, it’s where I made some of my best friends that I still keep in touch with today.

Team: Dream fearlessly!

Christian Yelich: And it's something that's always been special to me and looking forward to saying hello to everybody and getting to meet all the kids.

Good job guys! That was awesome.

Supporting Beckum Stapleton Little League with Christian Yelich

In September of 2021, Christian Yelich joined American Family to support the Beckum Stapleton Little League, a nonprofit organization that provides baseball opportunities for local youths, by upgrading the league’s fields on Milwaukee's North side. Read More (Opens in a new tab).
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How to be a Fearless Dreamer with Christian Yelich

From his days of high school baseball to being drafted professionally, Christian Yelich reminisces on his dream pursuit.
a baseball player talking to a catcher

Brand Ambassador Family

Follow Christian Yelich throughout the season for special content and promotions.
Learn More About Christian Yelich

All references to the Milwaukee Brewers, its operations, and its marks and logos are the property of the Milwaukee Brewers Baseball Club, L.P. All rights reserved.

*No purchase necessary. Open to legal residents of the United States of America, excluding residents of Florida, New York, and Rhode Island. All registrants must be twenty one (21) years old or older at the time of entry. One (1) entry per person. Sweepstakes open from May 15, 2023 until 11:59 p.m. June 23, 2023. The prize is valued at $6,500. Odds of winning depend on the number of entries. Employees and families of American Family Insurance, its agents, rEvolution Marketing, and the Brewers™ are not eligible. For additional eligibility requirements and official rules, please review the Sweepstakes Terms and Conditions.