Christian Yelich, number 22

American Family Insurance and Milwaukee Brewers™

Welcome, Brew Crew! Visit us here throughout the season for exclusive promotions, content, news and more. You can also see us at American Family Field on the concourse level of Section 113 during all home games. Keep scrolling to discover why life’s better when you’re under the American Family Field roof.

Our Commitment to the Brewers

American Family is the Official Insurance Partner of the Milwaukee Brewers. We are also proud to be the naming rights partner of American Family Field and American Family Fields of Phoenix.

Reporter 1: It is official. Starting next year, the Brewers will be playing at American Family Field.

Reporter 2: Today's announcement comes almost exactly a year after American Family Insurance struck a 15-year deal with the Brewers as the naming rights sponsor.

Rick Schlesinger, President - Business Operations, Milwaukee Brewers: American Family has been a partner with the Brewers since 2001 and has made a definite footprint in Milwaukee in the last few years.

Jim Buchheim, Community and Social Impact Officer, American Family Insurance: The Brewers share our values, and we've made a mutual commitment to support programs and organizations where we live, work, and do business.

Narrator: It's a unique opportunity to associate our great name with the heritage and history of a like-minded organization, like the Brewers. And we couldn't be more proud.

Reporter 3: The new year marks the start of a new era for Milwaukee baseball.

Reporter 4: This is American Family Field.

Jack Salzwedel, Chair & CEO, American Family Insurance: When you think about what we hope to help to bring, it would be a championship to this city and to this ball club.

Narrator: Our field of dreams has become a reality, and we can't wait to share it.

Christian Yelich: I think the future's bright for Milwaukee, American Family, and definitely excited to be a part of it.

American Family Insurance and Milwaukee Brewers

2021 marked the first of a 15-year partnership between the two organizations for the naming rights of American Family Field and American Family Fields of Phoenix.

Visit us at American Family Field

With multiple fan experiences located on the grounds of American Family Field, we're welcoming Brewers fans to visit us before and after entering the stadium to cheer on our Brew Crew!
Brewers merchandise

Parking Lot Patio

Visit the Parking Lot Patio at the third base plaza near the Clock Tower Entrance at American Family Field to experience fun the whole family can enjoy; Brewers exclusive merchandise, games, the chance to win Bernie’s Chalet Experience and more!
Products featuring Milwaukee Brewers

Game Day Protection Merchandise

Visit the Parking Lot Patio at the third base plaza near the Clock Tower Entrance at American Family Field and protect your game day with a sun hat, baseball cap, or koozie!
a group of kids playing with a stack of wood blocks

Family Yard Games

Stay awhile for yard games the whole family can enjoy!
American Family Field

I(G)LoveMKE Photo Opportunity

Stop by the I(G)LoveMKE photo opportunity located near the Home Plate Gate to snap a photo in front of the best view outside of American Family Field. Don’t forget to share your picture on social media using #WeLoveMKE.
American Family Field

American Family Field

Milwaukee Brewer’s baseball is better when you’re under our roof.
American Family Fields of Phoenix

American Family Fields of Phoenix

Spring baseball is better under our roof in Phoenix, AZ!

Protect the Plate at American Family Field

While visiting the concourse, take a swing at our new Protect the Plate game! Put your batting skills to the test to win a free Brewers item and get a chance to put your name on our leaderboard.

[Christian Yelich]: Hey, Brewers fans, the next time you're at a home game, stop by section 113 to play the American Family Insurance batting game, Protect the Plate. Every player walks away some gameday gear, just one of the many ways life's better when you're under the American Family Field roof.

Bernie’s Chalet Experience

Watch an inning from Bernie’s Chalet, an exclusive opportunity that only American Family offers! Next time you’re at American Family Field, register for the Bernie’s Chalet Experience by visiting us outside Section 113 before the second inning ends.
Bernie's Chalet

Visit the Concourse

Stop by the concourse outside Section 113, before the second inning ends, for your chance to win the Bernie’s Chalet Experience - an exclusive opportunity that only American Family Insurance offers!
Bernie's Chalet

Register for Bernie's Chalet Experience

Want to watch an inning from Bernie’s Chalet? Next time you’re at American Family Field, register for the Bernie’s Chalet Experience!
Christian Yelich at bat on the concourse

Play Protect the Plate

Come check out the American Family Insurance concourse outside Section 113 and hit your first homerun at the field by playing Protect the Plate!

Teaming Up with Christian Yelich

Christian Yelich is a brand ambassador and community partner of American Family Insurance. Together , we are committed to inspiring greatness on and off the field.

Christian Yelich: Sometimes when you take the field and it's a big moment, you have a chance to step back and realize this was always your dream. Realize how far you've come from Little League to the Major Leagues, kind of step back at times and realize how special everything really is.

So we're headed over to Beckum - Stapleton Little League fields to surprise the kids. Say hello.

Coach: We have a surprise for you. Hometown hero, Mr. Christian Yelich of the Milwaukee Brewers!

Christian Yelich: I have people that supported me when I was your age growing up, supported my dreams. We want to do the same for you.

I played a little league growing up, it’s where my baseball journey started. That's where I learned the game, it’s where I made some of my best friends that I still keep in touch with today.

Team: Dream fearlessly!

Christian Yelich: And it's something that's always been special to me and looking forward to saying hello to everybody and getting to meet all the kids.

Good job guys! That was awesome.

Supporting Beckum Stapleton Little League with Christian Yelich

In September of 2021, Christian Yelich joined American Family to support the Beckum Stapleton Little League, a nonprofit organization that provides baseball opportunities for local youths, by upgrading the league’s fields on Milwaukee's North side. Read More (Opens in a new tab).
a baseball player talking to a catcher

How to be a Fearless Dreamers with Christian Yelich

From his days of high school baseball to being drafted professionally, Christian Yelich reminisces on his dream pursuit.


CHRISTIAN YELICH: We're at Westlake High School, where I went to school about 10 years ago, 2010. Going to school here was cool. I mean, it was your average high school experience. Football games on Friday nights, playing baseball games here. It's cool to be back.

It's a pretty common dream and goal is to play pro sports, whether it's baseball, basketball, football, whatever it may be. As a kid, I had that dream. All my friends had that same dream.


Yeah, it was here, where you were just playing with your buddies for fun. Trying to make the team freshman year and then having a chance to go pro four years later as a senior, it's pretty cool that a lot of it just started right here.

I didn't know I was ever going to play in the big leagues until probably the year before I did. I was a first round pick and all that, but at the end of the day, that doesn't mean anything either. That just means that's where you're drafted, and now you're in the minor leagues like everybody else. I don't know if I ever knew that I'd play at an MVP level. But once you get there and you know you're capable of it, then that's the standard and that's what you hold yourself to.


My family, my friends, people that have known me forever, they've seen good, bad, all those moments since I was a kid. Not even just baseball stuff, just life things. After my injury, there's a frustration period. You have a couple day lull. And then once you realize there's no changing it, you have to put your focus into getting better. I know that I can do it. I've got all the confidence in the world to do that, and that's what's going to happen.

I think to be fearless means you acknowledge the fear, adversity, but push through it anyways. Sure, there's a sense of doubt there, but you have to have belief in yourself and kind of laser focus on what you want to achieve. And that's what makes it possible to achieve your dreams, and I've had that since I was a kid.

You get to play the game for a short amount of time, so why not get everything you can out of it while you can? I think you'd be cheating yourself, the game, the fans, the team, the organization if you didn't have that drive and you didn't want to be the best version of yourself.

Community Impact


American Family and the Brewers Celebrate #KindessinMKE

In May of 2021, as part of the Brewers annual “KindnessinMKE” initiative, we purchased over $30,000 worth of gift cards from minority-owned restaurants in Milwaukee that were impacted by the COVID-19 pandemic. We then distributed these gift cards to local nonprofits and organizations that focus on improving the health, education, recreation and basic needs of the community.
a group of people standing outside a building

American Family and the Brewers Donate to the Urban Ecology Center

In April of 2021, we partnered with the Brewers to donate $50,000 to the Urban Ecology Center. This resource center is committed to connecting people to nature through outdoor learning projects, recreational activities and encouraging care and respect for the environment. This funding provided 500 Milwaukee families with one-year memberships.
Fearless Dreamers A Scholarship Program

American Family and the Brewers Launch the Fearless Dreamer Scholarship Program

In March of 2021, we partnered with the Brewers to launch and fund the Fearless Dreamer Scholarship Program. This 15-year initiative provides scholarships to local students who are pursuing a degree in the fields of science, technology, math and engineering. As part of this commitment, Christian Yelich contributed $35,000.