Becoming an Agency Business Owner

Do you dream of owning your future? Have you ever thought about what it would be like to control your own success? If so, consider a career as an American Family Insurance Agency Business Owner. This is more than just a rewarding career. It’s a chance to make a difference. As a trusted, caring advisor in your community, you’ll work to inspire, protect and restore the dreams of your customers by helping them protect what matters most.

Financial Backing

We invest in your business because we believe in you. Once you become an Agency Business Owner, you’ll receive our Agent Finance Plan (AFP) designed to help you get your agency up and running with staff and office space rental.

AFP supports and provides income for new agents for up to 48 months with benefits including:

  • A base advance of funds drawn against future income
  • Reimbursement for approved staffing and office rental expenses
  • Easy repayment terms and a generous forgiveness package

Plus, right from the start, you’ll keep all earned new business sales commissions and life renewal service commissions on any business you write.

Marketing Resources

All Agency Business Owners have access to internal online marketing tools specially designed to help make your business a success.

We offer online resources that provide a one-stop shop for all branded resources. From brochures and office signage to social media content and comprehensive direct marketing materials, we’ll give you excellent tools to promote your business and better serve your customers.

Corporate Partnership

To boost your success, you’ll have corporate support as well as access to one-on-one local business consultants.

Plus, our outstanding tools and resources, including online claims, digital proof of insurance, and excellent 24/7 customer service representatives, are always available to agents and customers.

Endless Opportunity

As an American Family agent, your success is in your hands.

With hard work and dedication, your agency can expand and grow, creating unlimited earning potential along with a flexible and stable career.

And because you won’t need to buy in or purchase a big book of business, once you’re appointed and licensed you’ll simply be able to hire your team and get started.

To inspire you even further, American Family frequently recognizes and rewards agents who do an outstanding job. Achieving sales and earning goals, and other accomplishments, can be rewarded with exciting travel opportunities (recent trips have included Hawaii, Monte Carlo and Switzerland), bonuses and more!

See Life As
an amfam agent

Training for Success

It’s important to us that you get started off on the right foot when you become part of our agency team.

From day one, we’ll be there for you whenever you need us, starting with a comprehensive training program to provide the foundation you need to succeed.

You’ll learn about our product lines, the ins and outs of operating an agency, and attend our Business Owners Conference at our headquarters in Madison, Wisconsin — where you’ll meet other team members and learn how they can help you get your new business up and running.

Additionally, we offer numerous online courses or field training to simulate real customer interactions, in order to make sure you have multiple resources for learning and growing throughout your career.

Coworkers sitting in on a training session

How to Get Started

American Family Insurance provides a variety of insurance products including car, home, life and commercial policies for families and businesses in 19 states. Bring your dreams and achieve them here.

1. Complete an
Online Application


To get started, search agency openings and fill out your application online.

2. Connect With a


Once your application is received, a recruiter will review it. If your qualifications fit the role, we'll reach out to further discuss the opportunity.

3. Complete the
Screening Process


If selected to move forward, you'll complete a credit, background and motor vehicle check, as well as an initial skills assessment.

4. Talk With a
Sales Leader


Upon a successful screening process, you'll learn more about the position while we learn more about you during an interview with a Sales District Leader.

5. Learn About
our Products


If selected to move forward, we'll help you explore our products with some basic training materials and start learning about generating sales leads.

6. Take Licensing


Get licensed! You’ll be required to obtain licenses in property, casualty, life and health insurance.

7. Launch Your


Once you complete these steps and are selected for the role, you’ll be an American Family Insurance Agency Business Owner!

Get Started

Search opportunities and submit your application today.