American Family Insurance believes that a dream is the most valuable thing you can ever own. That’s why we created DreamBank, a community space dedicated to the pursuit of dreams. Whether you need resources, inspiration or just space to get down to business figuring out the details, DreamBank is the place to get started.


Monday - Thursday: 8 a.m. - 8 p.m.

Friday: 8 a.m. - 5 p.m.

Saturday: 9 a.m. - 4 p.m.

Sunday: Closed


821 East Washington Avenue

Madison, WI 53703

Phone: (608) 286-3150

Email: dreambank@amfam.com

Free DreamBank Events

From entrepreneur workshops and yoga sessions to crafting mornings with the kids, DreamBank offers dozens of free events each month. Check out our events and meet like-minded dreamers.

Invitation To Dream

Our interactive exhibits are designed to spark a conversation with your family, friends or yourself. Our latest exhibit is a celebration of dreams, whether you’re just starting your dream pursuit or are already well on your way. Stop by to add your dream to our wall, craft a mobile, and mail a postcard to a fellow dreamer!

Reserve a Room at DreamBank

Are you looking for an inspirational space to hold your next event? DreamBank could be just what you need! When we’re not using our rooms for one of our own events we allow guests to reserve our rooms. Our space is free of charge, and we love hosting community events dedicated to dreamers like you. Interested in learning more? We’d love to hear from you!

Join Our Loyalty Program

Our guests are the driving force behind DreamBank, which is why we honor and reward our most loyal visitors for their role in creating our inspiring community of dreamers. Stop into DreamBank and pick up a punch card and collect punches for each future visit to DreamBank. You’ll earn special rewards after you’ve hit your 10th, 25th, and 50th visit milestones!

Become a Speaker

We’re always looking for new voices to add to our lineup of inspiring speakers. Have a topic or idea you’d like to share with our community? We’d love to talk with you about it.

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