A man speaks to his American Family Insurance agent on the phone about how he can protect his business with life insurance.

Life Insurance to Protect Your Business

Updated August 1, 2018 . AmFam Team

You’ve worked hard to grow your business. American Family Life Insurance Company can keep your business thriving by offering a wide variety of life insurance products.

Growing a business is hard work. And if a death were to occur, the financial and emotional effects could seriously disrupt its future. But life insurance offers ways to financially protect your business and provide valuable benefits to help your employees gain financial protection for their loved ones.

How Can I Protect My Business With Life Insurance?

American Family Life Insurance Company offers a variety of life insurance products that can protect your business’ value and help it continue to thrive in the future if a death were to occur.

Protect your business loans and line of credit. With a life insurance policy, you can secure your business loans and line of credit by using that policy as collateral. If your business owns a permanent life insurance policy, the cash surrender value of that policy may be considered an asset of your business.*

Safeguard your business with key employee insurance. As a small business owner, you probably have at least one employee whose value is essential to your financial success. In the event of their passing, you want to make sure your business can weather the loss of their expertise and management skills, as well as the potential loss of customers and sales. Life insurance proceeds can help offset these losses and help cover the recruiting and training expenses you’ll incur finding a replacement.

Plan for the unexpected with a business succession plan. Should a business owner pass away, life insurance can be used as a tool to fund a buy-sell or stock-redemption agreement. It can also provide cash to help offset any losses the business incurs due to the death of an owner, as well as help pay off any business debts.

How Much Coverage Do I Need?

The life insurance death benefit for your business is the amount of money the beneficiary will receive if an insured person passes away. Not sure how much coverage you need? Your American Family Insurance agent can help. When working through this decision, you’ll want to consider things like the fair market value of your business, any outstanding debts and any key employees you’d want to cover.

Can I Offer Life Insurance To My Employees?

You can. Offering an employee life insurance as a part of your company’s benefit program can help you attract, motivate and retain employees. You select the employees and decide how much life insurance premium you want to pay for each of them. The employee applies for and owns the policy, including any cash value if it’s a permanent life insurance policy, and chooses their beneficiary. Premiums may be tax deductible* for the employer as compensation to the employee, and the employee pays income tax on the premiums paid by the employer.

Planning for the future of your business goes beyond financial goals — it’s about putting a plan in place to protect your business, its employees and your family. Your American Family Insurance agent can help you put together a life insurance policy that can help you financially protect your business.

*Neither American Family Life Insurance Company nor its agents are authorized to give legal, accounting or tax advice, and nothing in this article should be construed as such advice. Please consult a tax advisor, accountant or your attorney for answers to your tax, accounting and legal questions.

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    You understand the importance of providing a secure financial future for your loved ones, and purchasing a life insurance policy on a child (with the ability to transfer ownership of the policy in the future when the child becomes an adult) can help you do just that. Let’s take a look at how a life insurance policy can help you proactively protect your loved one’s financial future.

    Why Is Children’s Life Insurance a Good Purchase?

    A life insurance policy is a purchase that can last a lifetime. Whether you purchase it on your child or grandchild, there are a number of benefits.

    Low premiums

    Since the cost of life insurance depends largely on things like age and health, purchasing a life policy when they’re young can lock in a low premium for the entire policy payment term.

    Protect their ability to secure life insurance in the future

    One of the biggest benefits of buying life insurance on a child is protecting their ability to secure life insurance in the future. When purchasing a permanent life policy on a child, your policy might include (if not, you might have the option to add) a Guaranteed Purchase Option (GPO) benefit to ensure the opportunity to purchase additional life insurance on them at certain ages and life events down the road without a medical examination or proof of health.

    Build cash value

    A permanent life insurance policy has the ability to accumulate cash value year after year. The earlier you start, the longer cash value can build, so when you purchase a life insurance policy for children when they’re young, the cash value has a lot of time to grow before they may need to use it. And, if ownership has been transferred to the adult child, they can even borrow against their cash value* if needed.

    Should I Purchase Permanent Children's Life Insurance?

    If you’re purchasing life insurance on a child, most people select permanent life insurance since it is built to last the child’s entire life. A permanent life insurance policy provides not only a death benefit, but, as mentioned before, the policy also has living benefits, like the ability to accumulate cash value.

    Purchasing life insurance can be a practical and simple way to help protect your loved ones’ dreams. Check out American Family Life Insurance Company’s DreamSecure Children’s Whole Life permanent life insurance policy to learn more. Or you can also check in with an agent — they’ll be able to answer any questions you may have about children’s life insurance options through American Family Life Insurance Company.

    This is a brief description of coverage and is subject to policy and/or rider terms and conditions which may vary by state. Fixed and guaranteed premiums are statements about the policy as determined at issue, and any changes made to a policy may affect the premium and are subject to our underwriting rules. The words lifetime, lifelong and permanent are subject to policy terms and conditions. DreamSecure Whole Life Insurance policies mature at age 121. Please check with an American Family agent for details on coverages and restrictions.

    *Any loans taken from your life insurance policy will accrue interest. An outstanding loan balance (loan plus interest) will be deducted from the death benefit at the time of claim or from the cash value if surrendered. If the loan balance grows too large for the cash value to support it, the policy could terminate.

    Policy Forms: ICC17-223 WL, Policy Form L-223 (ND) WL, Policy Form L-223 WL, Policy Form ICC17-224 WL, Policy Form L-224 (ND) WL, Policy Form L-224 WL

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    The Difference Between Annuities and Life Insurance

    What’s the difference between life insurance and annuities? It’s a common question. If you wonder what it takes to secure a financial future for yourself and those you love, it may be one you find yourself asking. And that’s a very good thing.

    The bottom line: life insurance can help provide your loved ones with the financial peace of mind they deserve if you were to pass away. Annuities provide a tax-deferred way to grow money and provide an income stream. Both should be considered as part of a long-term financial plan.

    Although both share some similarities, the overall purpose of each is very different. Let’s take a quick look.

    Life Insurance Helps Protect Their Financial Future

    When comparing life insurance and annuities, the biggest difference is that life insurance is designed to help protect against a financial loss for others after your death. Annuities on the other hand help protect you financially while you’re still alive.

    Life Insurance helps to financially secure your loved ones’ future, since the death benefit can help with things like replacing your income and meeting important financial needs such as:

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    When you purchase life insurance, you aren’t purchasing it for you — it’s really a purchase for the people you want to take care of.

    If you want to find the right life insurance for you and your loved ones, American Family Life Insurance Company has the customized options you're looking for. If you want to learn even more life insurance, read up on the specifics of how life insurance works.

    Annuities Help Prepare You for the Future

    Think of an annuity as a tool that could help meet your retirement needs. The primary purpose of annuities is to create income for you, and this can be done in a few different ways. You can set up payments that last for your entire life, a specific period of time or a combination of both.

    There are many potential benefits of annuities. Some include:

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    • The potential for a future income stream that can’t be outlived
    • The possibility of a lump sum benefit that can be paid to a surviving spouse

    How do annuities work?

    You can buy an annuity by giving your insurance company either a single lump sum or making payments over time. The insurance company then invests your money — referred to as a premium or purchase payment — in different ways depending on the type of annuity you select.

    You can buy an annuity that begins making payments back to you right away — this is called an immediate annuity — or if you prefer, annuities are available that delay making payments to you for an extended period, sometimes many years.

    Start Planning for the Future Today

    Life insurance and annuities work in tandem to protect a future for yourself and those you care for. Now that you have a high-level overview, discuss with your agent how these options fit your needs.


    Annuities are long-term insurance contracts intended for retirement planning. Annuities are issued by Protective Life Insurance Company located in Nashville, TN, with administrative offices at 2801 Highway 280 South, Birmingham, AL 35223, through a relationship with American Family Brokerage, Inc., 6000 American Parkway, Madison, WI  53783.

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    When you think about why buying life insurance is important, you probably think of financially protecting your family and loved ones in your life when you pass away. With life insurance in place, you can help ensure financial support for those that matter most. But have you spent time reviewing your life policy and ensuring it still meets your needs since purchasing it?

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    You most likely purchased life insurance for the financial protection it provides your loved ones in the event of your death — but there can be some additional benefits to life insurance. Some life insurance policies, such as DreamSecure Whole Life Insurance offers the opportunity to build “cash value,” otherwise known as a living benefit.

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