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AmFam Championship

The 2023 American Family Insurance Championship

Saturday, June 3 – Sunday, June 11, 2023
University Ridge Golf Course
9002 County Rd PD
Verona, WI 53593


Golf tickets can be purchased online, by phone: 608-204-0855 or in person: Forward Madison FC Offices (credit card only), 917 E Mifflin St., Madison, WI 53703 (office hours: Monday-Friday 9:00 am - 5:00 pm).

Concert tickets can be purchased online.

Service fees are the same when purchasing online and at the ticket office.

All tickets will be digital and emailed to the ticket buyer.

Please visit the Ticket FAQ page for any ticketing questions.

Military and First Responder Tickets

Complimentary tickets are available for Active Duty, Military Reserve, National Guard, Military Retirees and Veterans. Visit the ticketing site to request tickets.

First responders are eligible to receive complimentary tickets.  Police, Firefighters, and EMT’s can visit the ticketing site to request their tickets. Please be prepared to show your badge at the tournament gate for admission.

Spectator Guide

The Spectator Guide provides the pairings which lists the groupings, starting times and starting hole, in addition to the course map and other useful information. This will be available online during tournament week.

UW Golf Course

University Ridge Golf Course

The American Family Insurance Championship is held at University Ridge Golf Course in Madison, WI.  It is a public golf course and the official home course to the University of Wisconsin men’s and women’s golf teams. Robert Trent Jones Jr. designed the course which opened in 1991.

Visit the University Ridge Website >

Schedule of Events

Parking Information

  1. Free public parking will be at off-site locations Friday-Sunday. Fans will be shuttled free to the championship’s front entrance. Electronic signs will provide directions.

  2. Free parking will be available onsite at University Ridge Golf Course for all S-pass holders and anyone with a state issued hangtag. Click here to see the onsite parking map.

    University Ridge Golf Course
    9002 County Road PD
    Madison, WI 53593

  3. Ride Share (Uber/Lyft/taxi) will drop off/pick up at an offsite location Friday, Saturday and Sunday. All ride share guests will then take a complimentary shuttle to the golf course main entrance.

  4. The American Family Insurance Championship will have bicycle parking conveniently located across from the lower lot near the main tournament entry.

Past Champions

Thongchai Jaidee
2022: Thongchai Jaidee
Jerry Kelly
2021: Jerry Kelly
2019: Jerry Kelly
2018: Scott McCarron
2017: Fred Couples
2016: Kirk Triplett



The American Family Insurance Championship is featured on the Golf Channel.  Please check back for when the tournament will be shown on tv.

Tournament News


AmFam Championship Merchandise

Show your support for the event and the foundation when you are out and about. Get your own AmFam Championship gear from the University Book Store.

Event Info

Event FAQs

Have questions about the AmFam Championship events! We have answers. Visit the frequently asked questions to learn more about tickets, sponsorship and more.