Norton Seal

AmFam Championship

The Steve Stricker American Family Insurance Foundation

Steve Stricker AFI

The American dream is kept alive by those who pursue it. That’s why the Steve Stricker American Family Insurance Foundation is working to show young people that their dreams are not only attainable but worth the effort. The foundation supports charities, educational initiatives and organizations aimed at building strong families and healthy kids, empowering them to chase and achieve their dreams.

The Steve Stricker American Family Insurance Foundation will open the grant request portal one time per year (Fall) after the American Family Insurance Championship proceeds have been determined. The Foundation’s board of directors will review each grant request — under the mission of searching for organizations producing tangible outcomes that impact healthy children and families — with grant selections and funding allocations determined by the end of each calendar year. Please follow our social media and web site channels for additional grant information and timing.

Tournament Beneficiary: American Family Children’s Hospital

UW Health AmFam Children's Hospital

American Family Children’s Hospital is a comprehensive pediatric medical and surgical center featuring nationally recognized pediatric specialists in a wide range of fields. Located in Madison, Wisconsin, the American Family Children’s Hospital is ranked as a Best Children’s Hospital by U.S. News and World Report. With more than 230 faculty physicians from the University of Wisconsin School of Medicine and Public Health, expert nursing and therapeutic staff and state of the art medical equipment, American Family Children’s Hospital is one of the crown jewels of not only the Greater Madison area, but the entire region.

Why We Play the Game

The American Family Insurance Championship is proud to support the hospital and other local organizations through the Steve Stricker American Family Insurance Foundation.

Learn More About the Hospital >

  1. [Music]


    BRAD BRYANT: A golf tournament like this that really does raise a lot of money for charity. It does a lot of good things for people.


    STEVE STRICKER: That's the reason why we started this in the first place to help raise these charitable monies for not only the Children's Hospital but other organizations that need it around our community in our area.

    BRAD BRYANT: When you have a tournament of this magnitude in your hometown give you something to really kind of grab hold off. We did this. It becomes a community effort.

    On screen: SHAQ

    SHAQ: Are you ready?


    MARK CALCAVECCHIA: We love coming here to Madison. The crowds are great. You know they're very appreciative of us coming in to play.

    On screen: BERNHARD LANGER

    BERNHARD LANGER: It's the enthusiasm that we sense here Wisconsin is phenomenal. we're very blessed to play this game ­— and then to be able to give back and raise money — it does make you feel good and that's what the PGA Tour is all about.

    On screen: STEVE LOWERY

    STEVE LOWERY: It's kind of what we do. I mean the PGA Tour is under their second billion dollars in charitable giving.

    On screen: STEVE FLESCH

    STEVE FLESCH: Our organization has raised so much money all over the world it's more than any of the other major professional sports combined

    On screen: BRETT FAVRE

    BRETT FAVRE: It’s just a lot of fun a blast and I'm thankful I get invited back every year.

    STEVE LOWERY: It's well received in the community and they support the players I love us being here and you can feel it.

    On screen: BOB TWAY

    BOB TWAY: More people, more money. More money, more to charity.

    On screen: PAUL BROADHURST

    PAUL BROADHURST: you know hats off to the tournament for raising so much money for for these children.

    On screen: DEREK JETER

    DEREK JETER: This is what it's all about, it's giving back to the community. This is for you.

    On screen: KATHY IRELAND

    KATHY IRELAND: During the most difficult times in life — to be able to be infused with that love and that joy — that is here is powerful.

    STEVE STRICKER: You know, it tugs at your heart. But it also makes us feel very lucky that we were able to be in this position to help.

    On screen: SCOTT McCARRON

    SCOTT McCARRON: It really, truly is one of the best tournaments we play all year. Thank you guys so much.



Results & Impact

american family insurance American Family Insurance Championship

Setting up for Another Year of Fantastic Results

Since 2016, the American Family Insurance Championship has raised more than $10 million for charity. In addition to the American Family Children’s Hospital, many other local organizations have received over 430 grant distributions in partnership with the Steve Stricker American Family Insurance Foundation.

Results and Impact

Grant Recipients