Everything you need to know about insurance basics, like coverage types, limits, cost and more.
Insurance for Your Retail Business
We understand that your retail business is so much more than your job. It’s your livelihood and the dream you work hard for every day. So, whether you run a neighborhood shop, online store or own an expansive showroom, you deserve consistent, caring support and customized protection that evolves with you.
At American Family Insurance, our agents are small business owners themselves. They know how to design coverage to meet the unique needs of your business and can help you maximize savings, too. Remember to reach out to your agent and request a quote as you’re considering your retail store insurance options.

Retail Business Insurance Coverages
No two retail businesses are the same, which is why building a retail business policy to fit your growing dream is so important. Take a look at some common coverages that business owners choose from American Family Insurance. Not sure what coverages are right for you? Your American Family agent is read to help you make a smart decision.*
Building and business personal property
If your building or its contents are damaged, our property coverages help you get things repaired and rebuilt as quickly as possible.
Business income and extra expenses
Should an accident force you to close your doors for a while, this coverage will reimburse you for lost income and extra expenses that you might incur during that period.
Important business documentation coverage
Whether printed or electronic, keeping track of your documents help your business run smoothly. We provide coverages that help repair, replace and restore your accounts receivable, electronic data and valuable papers.
Business liability coverages
Accidents happen. Liability coverage makes sure you’re protected from bodily injury, property damage and personal injury expenses that might arise from the operations of your retail business.
Cyber liability coverage
Although you’ve taken steps to improve the security of your online presence, your business may be exposed to online liabilities and other risks. Reach out to your agent to learn about this important coverage.
Commercial umbrella insurance
This policy provides additional protection on top of your primary general liability coverage, to give you extra security against legal and financial accidents that could sidetrack your retail business dream.
*These summaries represent only a brief description of select coverages. Coverage features and limits vary by state. Some products are not available in every state. Talk to your American Family Insurance agent who can explain what options are smartest for protecting your unique dreams.
How Much Does Retail Business Insurance Cost?
Business insurance costs can vary depending on the size and complexity of your business, and where your business is located. We'll consider your credit rating, the value of your business assets, and the overall worth of your business to build a coverage program that provides you with great protection.
Get Insurance for Your Retail Business With American Family
While you’re considering your retail business insurance needs, be sure to get in touch with your American Family Insurance agent for a quote. They’ll help you craft an easy-to-understand policy so you can focus on your thriving business.