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Loss & Risk control resource center

Loss & Risk Control Resource Center

American Family Insurance is committed to protecting businesses like yours, so you can continue to thrive and succeed. That’s why we’re supplying you these valuable resources to help you take care of your business and the people that help it grow every day.


What Is Loss Control & Risk Management?


A loss control and risk management program seeks to reduce potential losses that could occur at your place of business. An effective program includes mitigation and damage control during an incident, claims management and recovering from the loss once it has occurred, and reviewing and implementing ways to prevent recurrence. This is done by analyzing potential hazards and risks in the workplace, implementing controls, practices, policies and training for employees on best safety practices. A loss control program can start small and evolve over time.

To sum it up? Loss control is having effective safety and risk management program in place in order to protect your employees, assets and keep your business goals on track. Through our loss control resources, American Family Insurance helps our policyholders reduce claims and losses by providing informative instructive safety and risk management information.

  1. Trinidad Perez: Greetings from the lost control department at American Family Insurance, where we are serious as you are about protecting your dreams.

    Perez: My name is Trinidad Perez and I'm a safety consultant and our lost control department.

    On screen: Trinidad Perez, Safety Consultant

    Perez: We're excited to have you as a customer and would like to talk to you about the advantages of lost control services and your business.

    Protecting your employees, your assets and your bottom line is our objective. Our focus is on keeping your business safe, and profitable.

    First I'd like to tell you exactly what loss control means. Loss control is a risk management technique that seeks to reduce the possibility that a loss will occur, and reduce the severity of those that do occur. A loss control program should help policyholders reduce claims and insurance companies reduce losses through safety and risk management information, and services.

    Our role at American Family as safety consultants is to partner with our business owners to help manage risk and reduce potential losses. We know that doing so has an immediate financial impact on your profitability. Research shows that those businesses that are safer who manage risk more efficiently and control their losses are more profitable. We do this by providing different ways to manage your risk and achieve important safety goals.

    We have tools and resources at our disposal to help you establish and implement a safety program that will work for you. Lastly, we do offer Spanish bilingual assistance and resources.

    We believe you should receive the protection you need at the lowest possible cost. When risks are identified and controlled only then is your insurance protection working as hard as it possibly can. American Family Insurance customers know that every day, on every policy, for virtually every kind of business, we commit to your success.

    Ask your American Family Insurance agent how lost control and safety services can help you manage your exposure to risk, provide a safer place to work and protect your business's profitability.

    Thanks again for insuring with American Family, where we are dedicated to protecting your dreams.

    On screen: Loss Control Services for Your Business

    American Family Insurance

Loss Control Team

Our Loss Control team supports you and your business by taking a proactive approach to safety and loss control issues. They’re dedicated to working with you to build a safety program that increases the safety and security of your employees and assets, to help reduce the frequency of claims and ultimately lower insurance costs.

Our programs employ a variety of approaches and techniques, including:

  • Conducting safety and health training for employees
  • Research of technical topics
  • Assistance in Federal regulation compliance
  • Safety and health audits
  • Assistance in fleet safety loss control program development
  • Assistance in construction safety programs and job site inspection programs
  • Ergonomic review of operations
  • Assistance in safety and health program development
  • Discovering hazards and developing recommendations for improvement

Connect with your American Family Insurance agent to learn more about working with a loss control specialist, or email cfrsalessupport@amfam.com with any inquiries.

Learn how to better protect your business with our safety and risk management materials, from auto and fleet, employee safety, property and security to a number of other topics.
Plan an effective safety and risk management program for your business without spending the hundreds or thousands of dollars it typically costs for services like these.
Smart safety training for your staff is a key factor in keeping your business goals on track. PureSafety on Demand provides convenient training content that is available 24-7.

Loss Control & Risk Management FAQs

Take a look at frequently asked questions about our loss control and risk management service:

  1. The purpose of implementing a loss control program into your business culture is to increase the safety and security of their employees and assets, which helps reduce the frequency and possibly the severity of claims and ultimately lower insurance costs.

    Identifying your potential for risks is the most important step for properly designing an effective loss control program tailored to your specific business needs. If you prefer, one of our loss control specialists can help you assess potential hazards at your business, or take a look at our guide that highlights the central steps for designing your own loss control safety plan.

  2. Our loss control department is available through our American Family Insurance agents. If you need to get ahold of us, please contact your agent regarding your loss control needs.

  3. This is handled on a case by case basis, but usually a thirty day notice is preferred.

    The length of your visit depends on services requested and provided, but, on average, it’ll take between one to two hours.

  4. Sure thing.

    What does a risk survey mean? It means we’ll help/support you to identify areas in your business that are prone to increased risk and liabilities. We can help identify current controls, best practices and areas of liability weaknesses. This will also allow us to fully understand the unique aspects of your business as not all businesses are the same. This is a great opportunity to educate you on underwriter’s deemed best practices for the lines of coverages you have purchased. These surveys are aimed to create a win/win situation. A survey can help underwriters better understand what’s being insured, help the agents ensure you have the right coverages in place and allow loss control to be consultative and supportive to you as your business grows. 

  5. As consultants, we tailor our services to our customer’s needs. We offer onsite training in addition to online training depending on the situation presented. When you’re part of our family, we’re dedicated to providing you with the resources and know-how to proactively protect your business. That’s why, our loss control services are of no charge to our customers.

    Our loss control resource center offers safety and risk management materials, including articles, guides, checklists, logs and PureSafety modules.

  6. Unfortunately, we don’t have unlimited field resources to send a loss control specialist to every single business, therefore the depth and means of service is determined by the size of the business we’re working with and of the complexity of the situation at hand.

    Of course, we care about the safety of your business, which is why we have loss control services and resources available to all of our customers. Head to our loss control resource center where you’ll have access to hundreds of safety materials.

  7. Even better — we have a staff of experienced claims representatives available to answer claim related questions. This can be addressed directly with the claims team or we can assist in connecting you with a resource that’ll fit your needs.

    In the meantime, check out our claims FAQs.

  8. Absolutely, we tailor our approach to various audiences and can send a loss control specialist to present key risk management information to your group.

  9. We always work through our agents to schedule visits with their customers and we prefer they be a part of our visit — although, it’s not mandatory. It’s important to address that having key management involved in the visits is a major component to fully understanding the inter working of a business and to increase the awareness of the recommended solutions that may be offered. Our objective as consultants is to partner with you to manage risk. Managing risk and reducing loss potential has an immediate financial impact on your bottom line and insurability.

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