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At American Family Insurance, we are committed to inspiring, protecting and restoring dreams. With this purpose comes the responsibility to ensure that we ALL have the ability and access to make our dreams possible.

Over the next five years, we are investing $105 million as part of our Free to Dream initiative to bridge equity gaps, build healthy, sustainable communities and fight for social justice.

This commitment expands upon work we’ve been doing the past five years, combining our resources with our collective hearts, souls and minds to heal and empower our communities. We will not stop until we are all free to dream fearlessly.

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BRIDGING THE EQUITY GAPS THROUGH

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Workforce Diversity, Equity & Inclusion

We are taking critical steps to ensure diversity, equity and inclusion are a core standard in how we do business and partner with the greater community.

We’ve seen first-hand how diverse teams are more productive and innovative in an inclusive environment. We believe diversity and inclusion give us a competitive edge and help us solve customer challenges through unique perspectives, real dialogue and empathy.

Each day we stand committed to fostering a more diverse and inclusive culture that empowers and engages our most valuable asset — our people.

Economic_Empowerment
Economic Empowerment

The wealth gap in America presents barriers for Black, Indigenous, and people of color as they strive to achieve their dreams. Everyone deserves access to the skills they need for career opportunities – and the business support they need to save for their family’s future or to succeed financially through entrepreneurship.

To work towards this, we’re investing in workforce development initiatives including our own Fair Chance Hiring Program, and helping small business owners — especially BIPOC entrepreneurs—expand and hire more people.

We believe in economic empowerment for all. We have a responsibility to use American Family’s influence and resources to build a more inclusive economy.

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Justice Reform

Helping people have the freedom to dream begins with creating opportunity, social equity, financial mobility and hope. This includes those impacted by the legal system.

It’s why we believe criminal justice reform is so vital — to positively affect the societal and economic outcomes of traditionally marginalized communities. It’s also why we’re passionate about creating equal access to justice — as legal services are inaccessible or unaffordable to the majority of low- and middle-income Americans.

We’re investing in community partnerships and high-impact social enterprises to limit recidivism, broaden employment opportunities for the formerly incarcerated and advocate for public policy change towards a more equitable and humane justice system.

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Education & Health Equity

Equity gaps in educational experiences, a lack of access to quality and affordable care and disparate opportunities persist in America’s education and youth support systems.

Data shows that youth who experience equity in education not only build stronger, healthier families and communities – they also fuel a more diverse and inclusive workforce. It’s why we believe in funding and collaborating with equity-centered programs and social impact organizations that help young people thrive in school – and beyond. 

Today we’re partnering with community organizations like MMSD ROCKiT that use innovation to solve education-based equity challenges, and investing in companies like BookNook to grow and scale impact in reading. We’re also advocating for youth through our collaboration with the Wisconsin Early Childhood Association and our stewardship of student pipeline programs like gener8tor Social Impact and CEOs of Tomorrow.

Climate_Resilience
Climate Resilience

Our world is witnessing an increased frequency and severity of record-setting weather events. This puts our customers and communities at risk. To enhance climate and community resilience across the country we are committed to acting now. We believe that health justice, educational justice, economic justice, and racial justice are dependent on environmental justice. Our efforts to reduce our own environmental impacts will help support a thriving and more equitable future.

We are investing to build resilience so our customers, colleagues, and communities can respond when faced with seemingly insurmountable challenges.


THE MARCH

At American Family Insurance, we are proud to celebrate the work of Dr. Martin Luther King Jr. and are committed to encouraging and supporting fearless dreamers everywhere who continue to march for equality. Check out how we partnered with Time to transport members of the community back in time to The 1693 March on Washington for Jobs and Freedom.

DREAMERS CHANGE THE WORLD

THIS IS A GENERATION-DEFINING MOMENT AND THE IDEAS WE ARE PURSUING ARE AT THE CORE OF AMERICAN FAMILY’S DNA. THE TIME IS NOW TO GO BEYOND WORDS AND TAKE DELIBERATE AND EXTENSIVE ACTIONS THAT RESULT IN PROFOUND CHANGE.