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Build an Insurance Policy Today

At American Family Insurance, we believe every dream is worth protecting. That's why our policies are designed to be customized to you and your unique needs. Check out the coverages we offer and let us build a policy right for you.

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Ways You Can Save

From savings for switching to American Family, to discounts that reward good habits, discover all the ways you can save.

Pay How You Drive

If you are a good driver, take control of what you pay for auto insurance by enrolling in our safe driving program. You can save up to 10% just for enrolling, then have the opportunity to save even more based on your safe driving behaviors. Most customers actively enrolled in the program will save between 5% and 20%!*

Pro Tip

Find your home's details on your favorite real estate website.

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Bundle & Save

By combining your insurance, you’ll get added convenience and easy savings. Bundle your home and auto policies to save up to 23%.**

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Accident Forgiveness

Accidents can happen — and we want to help ease the financial setbacks they can cause. With this coverage, you’ll have peace of mind knowing you won’t be penalized for one mistake.***

Not Sure What to Pick? Our Experts Can Recommend the Best Options

Connect with an insurance expert in your area to get advice on the best coverage for you.

Speak with an Agent

Work with a trusted advisor in your local area.

Find Your Agent

Get Personalized Advice

You have questions. We understand. Connect with a real person.

We aim to connect with you in less than 2 minutes on weekdays between 8 am and 9 pm.

Give us a call

"Very professional and understanding. Offers good suggestions; doesn’t oversell; through good questions helps you to evaluate the risks and matching coverage. Very pleasant to deal with and timely responses."

George Keeler

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*Rate will vary based on driving behavior. Unsafe driving behaviors may increase your rate. Product eligibility will vary by state, vehicle type, policy form and company underwriting the auto policy. Some restrictions may apply. The rate factor does not apply to fixed fees that are part of the policy. Adding or removing drivers from a policy may impact the overall score and discount.

**The average customer who bundles can save these discounts on each policy. Discounts may vary by state, property, policy form and company underwriting the auto or property policy. Discounts may not apply to all coverages on an auto or property policy. Discounts do not apply to life insurance policies.

***Available at renewal for existing policyholders. Please speak with your agent to learn more about your coverage options.