Everything you need to know about insurance basics, like coverage types, limits, cost and more.
WE HELP INSPIRE, PROTECT AND RESTORE YOUR DREAMS



Commitment. Responsibility. Gratitude.



IN THE WORDS OF OUR CUSTOMERS
Customers share their gratitude for help in protecting and restoring their dreams.



CARING ABOUT OUR COMMUNITY
Here are some of the ways we help improve the lives of others and our communities.
We believe the most effective and long-lasting community investment combines financial support with employee volunteerism, creativity and expertise, all of which leads to greater accomplishment, collaboration and accountability.
We view the environment as ours to sustain and protect. In environmental sustainability, doing the right thing saves the company resources, which protects our customers’ resources.
The inaugural American Family Insurance Championship raised $1 million in proceeds for the Steve Stricker American Family Insurance Foundation and the American Family Children’s Hospital. The foundation supports charities, educational initiatives, and organizations aimed at building strong families and healthy kids, empowering them to chase and achieve their dreams.
INSPIRATION AND INNOVATION TO GROW OUR FUTURE
We’re an insurance company — and much more. We support entrepreneurs, innovation and dream discovery.
Committed support for your business. Welcome to an online toolbox designed to help you grow your small business dream. With the Business Accelerator Program you’ll discover expert advice, articles, interviews and live-streamed events that empower you along your entrepreneurial journey.
By definition, American Family Ventures is a venture capital group, but we like to think of ourselves as catalysts for what’s next. We understand that you want to impact this world. We’re prepared to help.
We have the tools to help you discover your dream, then pursue your inspiration. Learn more at dreamfearlessly.com and DreamBank — a space in Madison, Wis., where you'll find inspiration, tools and support to bring their dreams to life.
CONSOLIDATED HIGHLIGHTS
GAAP basis — As of Dec. 31 (in thousands)
|
2016
|
2015
|
---|---|---|
Assets
|
$22,661,640
|
$21,463,583
|
Equity
|
$7,759,957
|
$7,362,497
|
Revenue
|
$8,725,510
|
$8,068,067
|
Life insurance in force
|
$95,560,192
|
$93,572,680
|
Net income
|
$325,579
|
$693,920
|
CONSOLIDATED BALANCE SHEET
GAAP basis — As of Dec. 31 (in thousands)
Assets
|
2016
|
2015
|
---|---|---|
Bonds
|
$13,349,669
|
$12,596,913
|
Stocks
|
2,423,872
|
2,138,049
|
Cash and cash equivalents
|
739,184
|
669,123
|
Other assets
|
6,148,915
|
6,059,498
|
Total assets
|
$22,661,640
|
$21,463,583
|
Liabilities
|
2016
|
2015
|
---|---|---|
P/C loss and
loss adjustment reserves |
$4,085,485
|
$3,772,873
|
Life reserves and
deposit contracts |
4,157,412
|
4,080,261
|
Unearned premium
reserves |
3,451,664
|
3,178,995
|
Other liabilities
|
3,207,122
|
3,068,957
|
Total liabilities
|
$14,901,683
|
$14,101,086
|
Equity
|
2016
|
2015
|
---|---|---|
Accumulated other
comprehensive income |
$446,415
|
$374,534
|
Retained earnings
|
7,313,542
|
6,987,963
|
Total equity
|
$7,759,957
|
$7,362,497
|
|
2016
|
2015
|
---|---|---|
Total liabilities and equity
|
$22,661,640
|
$21,463,583
|
CONSOLIDATED STATEMENT OF INCOME
GAAP basis — For the years ended Dec. 31 (in thousands)
Revenues
|
2016
|
2015
|
---|---|---|
P/C net premiums earned
|
$7,601,888
|
$7,020,172
|
Life premiums earned
|
427,510
|
306,752
|
Net investment income
|
520,588
|
562,410
|
Other revenues
|
175,524
|
178,733
|
Total revenues
|
$8,725,510
|
$8,068,067
|
Losses and Expenses
|
2016
|
2015
|
---|---|---|
P/C losses incurred
|
$5,207,412
|
$4,453,707
|
P/C expenses incurred
|
2,514,353
|
2,340,544
|
Life insurance
benefits incurred |
293,023
|
189,091
|
Other expenses
|
377,833
|
288,588
|
Total losses and expenses
|
8,392,621
|
7,271,930
|
Gain (loss) from operations
|
332,889
|
796,137
|
Realized capital gains
(losses) |
103,295
|
217,995
|
Income (loss) before taxes
|
436,184
|
1,014,132
|
Tax expense (benefit)
|
110,605
|
320,212
|
Net income (loss)
|
$325,579
|
$693,920
|
CONSOLIDATED STATEMENT OF CHANGES IN EQUITY
GAAP basis — For the years ended Dec. 31 (in thousands)
Equity
|
2016
|
2015
|
---|---|---|
Beginning equity
|
$7,362,497
|
$6,965,108
|
Net income (loss)
|
325,579
|
693,920
|
Unrealized gains (losses)
|
91,330
|
(306,229)
|
Other
|
(19,449) |
9,698
|
Ending equity
|
$7,759,957
|
$7,362,497
|
About Us
Our Customer Reach

American Family agents offer multiline products and trusted advice in 19 states (dark blue).
Our Products
Personal lines, Commercial and Farm/Ranch products are underwritten by American Family Mutual Insurance Company and its subsidiaries, American Standard Insurance Company of Wisconsin, American Standard Insurance Company of Ohio and American Family Insurance Company. Life products are underwritten by American Family Life Insurance Company. We also work with other insurance partners to meet customers’ unique insurance needs. We provide specialty or supplemental commercial, life and personal lines coverage as well as bonds, flood and health insurance, through American Family Brokerage, Inc.
Some products are not available in every state. To learn more about any of these products or services, contact an American Family agent or visit our website.
Personal Lines
|
---|
Auto1
|
All-terrain vehicles (ATV)
|
Boatowners and watercraft
|
Campers/motor homes
|
Condominium unit owners2
|
Custom-value homes
|
Golf carts
|
Homeowners2
|
Miscellaneous vehicles
|
Mobile/manufactured homeowners
|
Motorcycles
|
Personal liability umbrella
|
Renters2
|
Snowmobiles
|
Commercial-Farm/Ranch
|
---|
Business auto
|
Businessowners3
|
Business Key
|
Contractors Package Program
|
Commercial general liability
|
Commercial property
|
Commercial liability umbrella
|
Crime and fidelity
|
Farm/Ranch
|
Farm/Ranch personal liability umbrella
|
Inland marine
|
Nonprofit directors and officers liability
|
Rental Dwelling Protection Program
|
Workers compensation
|
Life
|
---|
Term life
|
Universal life
|
Whole life
|
1 Auto insurance products are also underwritten by The General® group of insurance companies.
2 Homeowners, renters and condominium insurance are also underwritten by the Homesite group of insurance companies.
3 Businessowners policies are also issued by Midvale Indemnity Company and distributed and serviced by Homesite.
Our Companies
The American Family Insurance group, with more than $20 billion in total assets, consists of the following companies:
American Family Mutual Insurance Company, S.I.
American Standard Insurance Company of Wisconsin
American Family Life Insurance Company
American Family Brokerage, Inc.
American Family Financial Services, Inc.
American Family Insurance Company
American Standard Insurance Company of Ohio
AmFam, Inc.
The AssureStart Insurance Agency, LLC (AssureStart)
Homesite Group Incorporated and its subsidiaries (Homesite)
Midvale Indemnity Company
Midvale Life Insurance Company of New York
New Ventures, LLC
PGC Holdings Corp. and its subsidiaries (The General®)
Leadership
Jack Salzwedel
Chairman, Chief Executive Officer and President
Fabian Fondriest
Chief Executive Officer and President, Homesite,
and Chief Operating Officer, American Family Direct
John Hollar
President and Chief Operating Officer The General®
David Holman
Chief Strategy Officer and Secretary
Daniel Kelly
Chief Financial Officer and Treasurer
Kristin Kirkconnell
Chief Information Officer
Jessie Stauffacher
Chief Administration Officer
William Westrate
Chief Operating Officer American Family Agency
Mark Afable
Chief Legal Officer
Gerry Benusa
Chief Sales Officer
Mary Schmoeger
President, Personal Lines
Todd Fancher
President, Life
David Graham
Chief Investment Officer
Peter Gunder
Chief Business Development Officer
Chris Listau
President, Commercial-Farm/Ranch
Our Board of Directors
Jack Salzwedel
Chairman, Chief Executive Officer and President
American Family Mutual Insurance Company, S.I.
Kathleen Barclay
Senior Vice President Human Resources - retired
The Kroger Company
Christine Cumming
First Vice President and Chief Operating Officer — retired
Federal Reserve Bank of New York
Londa Dewey
President
QTI Group
Jason Goldberger
Former Chief Digital Officer, Target Corporation, former President, target.com
Leslie Ann Howard
Senior Advisor to the CEO of United Way Worldwide
Ted Kellner, CFA
Chairman and Chief Executive Officer
Fiduciary Management, Inc.
Rakesh Khurana
Dean
Harvard College
Michael Knetter, Ph.D.
President and Chief Executive Officer
University of Wisconsin Foundation
R. Scott Malmgren
Senior Partner - retired
Deloitte & Touche, Chicago
Walter Oliver
Senior Vice President Human Resources and Administration — retired
General Dynamics Corporation
Eliot Protsch
President
Wapsie Investment & Advisory, LLC
Paul Shain
Chief Executive Officer
Singlewire Software, LLC
Thomas Zimbrick
Chief Executive Officer
Zimbrick, Inc.