Let's Protect Your Dreams

Why Choose American Family?

We’re not like just any insurance company. At American Family, we’re dedicated to inspiring, protecting and restoring your dreams — because we believe a dream is the most valuable thing you’ll ever own, and we know it takes a lot of hard work to pursue what’s important to you. That’s why we make it our mission to give you the support and inspiration you need every step of the way.

Your Benefits

Customized Protection

Customized Protection

We know no two dreamers are alike — that’s why we offer customizable coverage options to build a unique policy specifically for you. Find out more

Your agent is your advocate

Your Agent Is Your Advocate

From customizing a policy to fit your specific needs, to helping you make smart decisions, your agent will walk you through your coverage options and provide the caring support you deserve. Find out more

Community Connection

Community Connection

We focus on bringing our mission — to inspire, protect and restore dreams — into our own communities through social, environmental and economic good. Find out more



From informative articles to interactive tools, we’ve got the resources you need to stay motivated and inspired — no matter what bumps may lie ahead. Find out more


At American Family Insurance, we make it a point to come together in our local communities to inspire and support dreams. We travel to cities and towns, partnering with local charities and celebrities to build, aspire and celebrate — because with the right support, any dream is possible.

That’s why we recently teamed up with Jennifer Hudson to support the dreams of young musicians and their teacher in Chicago — see the story unfold.

Every Dream is Worth One Saturday

One Saturday to Dream Fearlessly is a traveling celebration of the amazing things that happen when we support, protect, and inspire dreams in our local communities. See where we’ve been, and where we’re headed!

Watch more from One Saturday to Dream Fearlessly

Seattle Collage
Give Them a Head Start

A DreamSecure Children’s Whole Life Insurance policy from American Family Life Insurance Company is a simple way to help your child, or grandchild, get a head start on building financial protection. Because someday, they’ll live for someone else, too.

With MyAmfam, It's easier than ever to interact with American Family Insurance. View your policies and related documents, pay your bill, and more!

Upload your pictures and descriptions of your belongings and organize them any way you prefer. Learn More

More than 8,500,000
Dreams Protected
in 2017
American Family Policyholders*

You’re invited to attend our annual member meeting.

*Includes policyholders of American Family Mutual Insurance Company, S.I., American Family Insurance Company, and American Standard Insurance Company of Ohio.

*Discount and savings amounts and eligibility will vary. Some restrictions apply. Discounts vary by state, car and property policy form and underwriting company writing the car and/or property policy. Discounts may not apply to all coverages on a policy.

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