Norton Secured powered by digicert

Family is so much more than a group of people — it’s who you love, who you laugh with, who you dream with. And at American Family Insurance, our mission is to inspire, protect and restore the fearless dreams your family is pursuing. That’s why, for LGBTQ History Month and every month, we’re proud to support and celebrate all families — at home, at the workplace and in our communities. Come learn how we’re working to give everyone the opportunity to dream more fearlessly and authentically, and enjoy free resources designed to give you an extra boost of inspiration as you pursue your own dreams.


Making Diversity, Equity & Inclusion the Standard

American Family Insurance and Pride flag in front of American Family HQ

Promoting Pride Year Round

Pride isn’t something to check off the box one month a year. That’s why we continue to show our support and commitment to inclusion for all identities by keeping our Pride flag raised high all year long at our National Headquarters in Madison, Wisconsin.

2021 Best places to work for LGBTQ equality recognition

Supporting Our Employees

The work towards a better, more inclusive tomorrow starts from within. That’s why we’re proud to be named the best place to work for LGTBQ+ individuals by the Human Rights Campaign Foundation for six years running as we continue to push ourselves to find opportunities to create an even safer space for our employees.

Read the Newsroom Report >

Woman holding the pride flag

Raising Voices to Rewrite History

In honor of National Coming Out Day, we proudly partner with TIME to present “The History You Didn’t Learn in School,” a series of digital articles and docuseries created to provide a fresh and honest look at history related to Pride and the LGBTQ+ community through the lens of diverse perspectives.

See our Commitment >

Learn from Today’s Fearless LGBTQ+ Dreamers & Allies

Everyday Allyship: A Conversation on Promoting Authenticity and Inclusion

June 03, 2021

Jamie Alexander and his daughter Ruby share how Ruby’s experience as a transgender girl opened an opportunity to spread acceptance and inclusion for his daughter and others within the LGBTQ+ community by launching Rubies — a swimwear line designed for transgender girls.

Watch Now >

Transform Your Life by Being Unapologetically You!

June 11, 2021

Paul Kan, High-Performance Executive Coach and host of the “Yes I Kan Podcast,” helps you discover your greatest superpower — the power of being authentically you!

Watch Now >

Where to Start with Diversity, Equity and Inclusion?

June 11, 2021

Certified diversity equity and inclusion speaker, Lisa Koenecke provides tangible action items you can implement immediately to create an inclusive culture that not only improves retention rates and employee satisfaction, but also boosts your bottom line.

Watch Now >

American Family Insurance DreamBank logo


The American Family Insurance DreamBank is dedicated to the inspiration of dreams. Whether you dream of leading change, changing your mindset or have another fearless goal in mind, this digital and in-person community space offers free resources to help you on your pursuit.

Explore DreamBank Resources >

Family standing in the driveway and looking at their new home

Support for Your Dream

Looking for a place to start on pursuing your dreams? From reaching a professional goal to changing the community or improving yourself, we have inspiring real-life stories and resources to help you at any and every stage of your dream journey.

Support for Your Dream Resources >

American Family Insurance Free to Dream Fearlessly

Free to Dream

At American Family Insurance, we believe that we everyone should have the access and ability to dream fearlessly. That’s why over the next five years, we are investing $105 million as part of our Free to Dream initiative to bridge equity gaps, build healthy, sustainable communities and fight for social justice.

Learn More About Free to Dream >