The Choice Is Yours
Compare Life Options

Compare Your Options, Select What's Best

Having the freedom to choose what’s best for you and your loved ones is a good thing. Here’s a high-level look at the benefits and advantages of our life policies, so you can decide what’s right for you.

Key Features
Financial Protection
Temporary Coverage
Permanent Coverage
Cash Value
Dividend Potential
Who Can Apply
Policy Form Numbers
Quick, easy, affordable, temporary protection. A good starter policy for most ages, including younger people.
Qualified existing American Family Insurance auto, homeowners, condo or renters insurance customers. Eligible ages range from 18-60.
Policy Form L-36 10, Policy Form L-36 20, Policy Form L-36 30

One of the most affordable ways to purchase coverage for larger temporary needs. Once the original policy term ends, it will continue to age 95 at premium rates that increase annually, unless the policy is cancelled.

A good option for most ages, popular with families.

Eligible ages range from 18-64.
Policy Form L-33, Policy Form L-34, Policy Form L-35

Offers long-term protection, premiums that don’t increase, cash value accumulation, and may pay dividends.

An attractive option for all ages, including those in mid- to later life stages. Also, a good starter permanent policy for children.

Eligible ages range from 0-80.
Policy Form L-24 (10), Policy Form L-24 (20), Policy Form L-24 (30), Policy Form L-60

Long-term protection, adjustable premiums and coverage amounts and cash value accumulation. A good way to cover various life stages with one policy.

This product features affordable coverage; availability of paid-up insurance; and flexibility with premium and coverage amounts.

Eligible ages range from 0-80.
Policy Form ICC13-97 UL Policy Form L-97 UL (AZ, ND, SD only)
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