Updated February 10, 2026 . AmFam Team
Every time you buckle up and hit the road, you begin a journey — whether it’s chasing life’s everyday moments or the exciting, new adventures ahead. But what helps keep those excursions worry-free? Insurance — and that’s where your car insurance premium comes in.
An auto insurance premium is the amount you pay to keep your policy active. In exchange, your insurer provides financial protection if you’re in a covered accident. It’s the key to unlocking support, security, and the freedom to focus on what matters most: enjoying the ride.
At American Family insurance, we believe it’s important for drivers to understand their premium — how it’s determined and how to get quality coverage at a great price. Let’s break it down together.

Owning and operating a vehicle can be expensive — especially if you’re in an accident. And if you caused it, you’d be responsible for the cost of your own injuries and damages, as well as those of your passengers and others involved in the collision.
That’s why having car insurance is so important. For a covered accident, your insurer assists with these expenses — the amount depends on the coverages, deductibles, and policy limits you select.
By agreeing to protect you in this way, your insurer takes a risk. In exchange, the company charges you a car insurance premium. The amount you pay is determined by how much of a financial risk you present.
Let’s take a closer look at what factors into your auto insurance premium.
No two drivers are the same, and your premium reflects that. Here are some of the key variables that influence the cost of your car insurance premium:
Want to know more about discounts? Reach out to your American Family Insurance agent — we’re here to help you save.

Your deductible is the amount you pay out of pocket when you file a claim. For example, say you have a $500 deductible. If you scratch your bumper and it costs $600 to fix it, your car insurance company could help cover the remaining $100.
Keep in mind, a low annual deductible gives you more financial protection in the event of a covered loss. However, it typically means you’ll pay a higher premium because it's riskier for your insurer.
If you’re unsure which deductible is right for you, our agents can help you select the best one for your budget.
Absolutely! We offer several ways to help you save.* Consider these six discount categories as you shop:
Get a customized quote online or connect with your American Family Insurance agent to explore your discount options.
Most insurers let you pay monthly, every six months, or annually.
With American Family Insurance, you can pay through the MyAmFam app, online, or by phone. You can also sign up for Autopay and save.
It’s an estimate of your premium based on your application details. Your final rate could change after your agent confirms your information.
Changes like getting a speeding ticket or adding a driver can affect your rate.

Contact an American Family Insurance agent or get an online quote today to start saving on your car insurance premiums.
*Discount, savings and product eligibility varies based on the way you purchase insurance, by state, property type and policy form. Discounts may not apply to all coverages on an auto or home policy. Discounts do not apply to life policies. Exclusions may apply.
**Deductible will be credited $50 for 6-month policy terms and $100 for 12-month policy terms. Available at renewal for existing policyholders. Please speak with your agent to learn more about your coverage options.
This article is for informational purposes only and based on information that is widely available. This information does not, and is not intended to, constitute legal or financial advice. You should contact a professional for advice specific to your situation.
This information represents only a brief description of coverages, is not part of your policy, and is not a promise or guarantee of coverage. If there is any conflict between this information and your policy, the provisions of the policy will prevail. Insurance policy terms and conditions may apply. Exclusions may apply to policies, endorsements, or riders. Coverage may vary by state and may be subject to change. Some products are not available in every state. Please read your policy and contact your agent for assistance.