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DriveMyWay Personalized Auto Rate Program

DriveMyWay is a safe driving program that personalizes your auto rate based on your safe driving behaviors. Learn how to sign up and save today!

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DriveMyWay Safe Driving Program

Get your personalized rate based on your safe driving behaviors!

When it comes to your car insurance, you should be behind the wheel. Now you can be with DriveMyWay, a program that personalizes your auto insurance rate based on how you drive. The safer you drive, the more you can save!

DriveMyWay is a usage-based insurance program that gives you up to a 10% introductory discount on your car insurance just for enrolling.* Then, based on your safe driving habits, you could earn even greater personalized savings, applied at your next policy renewal. In fact, most customers actively enrolled in the program will save between 5% and 20%!*

Another safe driving program offered in select states is KnowYourDrive®, which allows you to save up to 20% based on your safe driving skills!**

Pay Based on How You Drive

With DriveMyWay, you’re in charge of what you pay for auto insurance. Plus, with the free smartphone app, you can see exactly how your safe driving behaviors are contributing to your DriveMyWay score — and your DriveMyWay savings!

  • Get a personalized car insurance rate based on your actual safe driving behaviors. Pay how you drive and get the savings you deserve.
  • Review your driving history and check your DriveMyWay score at any time via the free smartphone app.
  • Get insights on your own driving habits and helpful tips to improve your driving — and potentially earn even greater savings.
  • Take up to 100 days to decide if the DriveMyWay program is right for you — all while enjoying up to a 10% introductory discount!*
  • Most drivers actively participating in the program will save between 5% and 20% on their car insurance.*Higher-risk drivers may see their rate increase.

Imagine if you could have more control over what you pay for auto insurance.

With DriveMyWay from American Family Insurance, you can.

DriveMyWay is a usage-based insurance program that personalizes your auto insurance rate based on your safe driving behaviors.

In other words, you pay how you drive. The safer you drive, the more you can save — between 5% and 20%!

When you enroll in DriveMyWay, you’ll automatically receive an introductory discount on your auto premium — up to 10%. You can maximize your savings when all drivers on your policy participate.

Once you’re enrolled, download the free smartphone app.

The app tracks your driving habits, such as how frequently your vehicle slows or stops abruptly, how much time you spend driving over the speed limit, and if you engage in phone use, such as texting while driving.

That information helps us determine your personalized insurance rate. Most customers actively enrolled in the program will save between 5% and 20%, although higher-risk drivers may see their rate increase.

Your DriveMyWay score will be front and center each time you launch the app. The higher your score, the bigger your savings!

The app also gives you a closer look at your driving behaviors, along with personalized recommendations to increase your savings!

You’ll have a full 100 days to try out DriveMyWay. Before the trial period ends, you’ll have the opportunity to choose between three participation options.

Option one.

Keep the app for the opportunity to improve your personalized rate at your next renewal — plus enjoy a 5% ongoing participation savings as long as you continue participating in the program.

Option two.

After the 100-day trial period, if you choose to stop participating in the program, your most recent driving score will still be used to calculate your personalized rate, but you won’t need to continue using the app.

Option three.

If you decide DriveMyWay isn’t for you, simply contact your American Family agent to unenroll before the 100-day trial period ends. Your score will not be used to calculate your personalized rate.

Ready to pay based on how you drive and take more control over what you pay for car insurance?

Contact your American Family Insurance agent to enroll in DriveMyWay today!

How Does the 100-day DriveMyWay Trial Period Work?

You will have a full 100 days to try out the program. On day 90, you’ll receive an email with how your safe driving score is trending — the higher your score, the more you could save at your next renewal!

Before your trial period ends, you’ll need to choose which program participation option is best for you:

Like your score or want to improve your score?

Keep the app for the opportunity to improve your personalized rate at your next renewal — plus enjoy a 5% ongoing participation savings at your next renewal for your continued enrollment in DriveMyWay.*

Decide the program isn’t right for you?

If you’ve decided DriveMyWay isn’t for you, contact your agent to unenroll before the 100-day trial period ends. This will result in the DriveMyWay score not being used to calculate your auto insurance rate.* Please note, unenrollment will remove any introductory or participation discounts from your policy.

How Does DriveMyWay Work?


  1. Enroll in DriveMyWay

    Sign up for DriveMyWay when you quote and buy insurance online, or contact your local agent to enroll in the program.

  2. Download the smartphone app

    After enrolling in DriveMyWay, download and register the free smartphone app.

  3. Practice safe driving behaviors

    Start driving — and showing off your safe driving skills! Remember, all drivers on your policy can participate in DriveMyWay to help maximize your savings.

  4. Check your progress

    You can check your progress anytime in the smartphone app. The app also provides tips and feedback to help you drive even safer.

  5. Try the program for 100 days

    You’ll have a 100-day trial period to decide if the DriveMyWay program is right for you. See your trial period options.

  6. Enjoy your personalized rate!

    You’ll have a 100-day trial period to decide if the DriveMyWay program is right for you. See your trial period options.

Explore the Smartphone App

With the DriveMyWay program, your savings are always right at your fingertips! Take a quick tour of the app to see how it puts you in charge of your auto insurance.

Score High, Save Big

In the app, your DriveMyWay score will be front and center so you will always know how you are driving — and how you are saving! The higher your score, the more you can save via your personalized DriveMyWay rate.*

On this screen, you can also see the other drivers on your policy who contribute toward your policy savings.

Insights on Your Driving

The app includes interactive maps that break down how often you engage in high-risk driving behavior on each trip.

Whether it’s a quick trip across town or a cross-country road trip, you can easily see where you made safe driving choices — and where you have the opportunity to improve both your driving habits and your potential savings.

Avoid Phone Use While Driving

The app tracks your safe driving behaviors over time — such as avoiding using your phone while behind the wheel!

What counts as phone use?

  • Picking up your phone when the screen is unlocked
  • Touching the screen, including swiping and typing 
  • Making a call while holding your phone (go hands-free instead!)
  • A passenger using your phone (since the app can’t tell who is using the phone)
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DriveMyWay FAQs

View All DriveMyWay FAQs >

Ready to start paying based on how you drive with the DriveMyWay program? Start your auto insurance quote or contact an American Family Insurance agent to enroll now.

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