more ways to save on car insurance

Start a new personal auto policy today and you may qualify for a 10% Auto Premium Relief Credit,* plus a wide variety of money-saving discounts.

Car Insurance

Control What You Pay

With American Family, you’re in the driver’s seat. Pick your perfect coverages, pile on the discounts, get rewarded for your safe driving habits and so much more! See how we help you take control of what you pay at every step of the way.


New 10% Auto Premium Relief Credit

What if you could enjoy bigger savings — and lower bills — now through the end of this year?

American Family plans to return 10% of personal auto premium to both new and existing customers through our Auto Premium Relief Credit. Eligible customers will receive a 10% credit on premiums for personal auto policies in force between July 1, 2020 and December 31, 2020.*

Coverages to Prepare you for the Unexpected

With customizable coverage options, we'll help you find a policy that protects what matters most to you. Here are just a few types of car insurance we offer.


Emergency Roadside Assistance

By adding this inexpensive coverage to your auto policy,a single call is it takes to get you back on the road and back to pursuing your dreams.

About Emergency Roadside Coverage >


Rental Reimbursement

You can't live without your car. When the unexpected happens, know that you can get a rental car and continue to get around.

More About Rental Reimbursement >


Accident Forgiveness

Get rewarded for your good driving. Lower your deductible for each year you remain accident free.

Be Forgiven >

Bundle & Save

Simplify your life — and maximize your savings — by bringing all your policies under one roof. Save up to 29% on auto and up to 20% on home** when you bundle with American Family.

Make the Smart Switch

You could qualify for two separate, stackable discounts when you switch to American Family from another carrier.** Switch today to see how much you could save!

More Discounts, More Savings

Looking for more ways to save? We’ve got several easy discounts that could help you save big today! Learn about Auto Pay, Going Paperless and more.

Safe Driving Discount

Get rewarded for your safe driving skills, while taking control of what you pay for insurance. You’ll earn a 10% discount right away when you sign up for KnowYourDrive®, American Family’s usage-based insurance program. Keep up the good driving and you could save up to 20%!

See How You Can Save with KnowYourDrive >

Why Do You Need Car Insurance?

Almost every state requires some kind of auto insurance — but do you know why? Having auto insurance is a great benefit to you and protects you in many ways:

  • Protects your vehicle investment.
  • Protects you against medical expenses after an accident.
  • Protects you against damages from a lawsuit.
  • Protects you from uninsured or underinsured motorists.
  • Protects you from expenses for repairs due to things like theft, vandalism or other disasters.
  • Bonus: It provides peace of mind every time you hit the road.

What Else Can We Help With?

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*The Auto Premium Relief Credit is based on personal auto policies in force July 1, 2020 through December 31, 2020 and is subject to regulatory approval in each state. Vehicles eligible for the Auto Premium Relief Credit include cars, vans, pick-ups, SUVs, personal trailers, antique/classic cars and farm trucks. Some exclusions apply.

**The average customer who bundles can save these discounts on each policy. Discounts may vary by state, property, policy form, and company underwriting the auto policy. Discounts may not apply to all coverages on an auto or property policy. Discounts are subject to regulatory approval; some discounts may not be available in all states.

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