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Know your drive

Get On The Road to Safety and Savings with KnowYourDrive

Learn safe driving habits, and we’ll reward you with savings on your car insurance! Get started now with an initial 5% discount*, and qualify for up to 20% in savings.* It’s our way of helping you protect what matters most.
Drive Safer. Drive Smarter.
You’ll receive an invitation to download the KnowYourDrive app, so you can start tracking how you drive and learn safer habits.
Learn, Improve and Save.
You’ll see your score after every trip, and discover where you excel and where there’s room for improvement.
Track Your Driving.
You’ll see an overview of your driving on the map and a breakdown of how often you’re driving with risky behavior.
Smart Technology for Safer Driving.
The KnowYourDrive app helps keep an eye on your driving, so you can get an in-depth look into how your actions affect your score.

Be Empowered With KnowYourDrive

We’ll send you an exclusive invitation to download our app at no cost, along with an introductory 5% car insurance discount.* The app tracks your driving behavior, shows your progress and helps you learn safer driving habits. Depending on how you drive, you can earn up to 20% in savings* on your car insurance!
Relax — we’ve got you covered. The KnowYourDrive mobile app offers ongoing progress updates, along with FAQs and other information to help you out. We’ll also email you helpful reminders when needed.
Getting started with the KnowYourDrive is easy. Everyone on the policy will receive an invitation to download the app. Then simply follow the setup instructions within the app and you’ll be on your way to safety and savings in no time.

*Program discounts will vary based on driving behavior. The KnowYourDrive discount applies only to the following variable coverages, which are typical for most auto policies: bodily injury liability, property damage liability, collision and comprehensive, medical expense, and personal injury protection. To refresh your understanding of these coverages, visit Additionally, the discount does not apply to fixed fees that are part of your policy.

These tips can get you on the road to safety, savings and peace of mind.
  1. We’re glad you’re interested in KnowYourDrive! To take advantage of this innovative program, all you’ll need is a valid email address and a smartphone. Keep in mind that KnowYourDrive is geared toward operators who drive on a regular basis.

  2. You’ll need a smartphone that has an iOS (Apple) or Android operating system. Apple requirements: iOS 9.0 or later; Android requirements: Android 4.3 and up. On average, the app uses 60-70 megabytes of data per month, though this varies depending on the actual driving time. The app prefers to upload from Wi-Fi networks when possible, and will only upload via the cellular data when Wi-Fi is not available for an extended period after a trip finishes.

  3. Good question! You’ll be able to tell if your phone is transmitting data by viewing your recent trips in the app. Simply click the KnowYourDrive app to verify that your trips are updating. Please note that it’s important that you drive with your smartphone’s location services turned on so that your trip data can be processed.

  4. During the evaluation period, your driving habits are tracked through the app on your smartphone. At the end of that period, your program discount of up to 20% will be calculated based on your driving behavior. Some of the factors used to calculate your discount include:

    • How often you drive during times when the road is less safe, such as evening or late at night.
    • How long you’re driving.
    • How often you’re stopping quickly.
    • How often you accelerate quickly.
    • Your speed.

    So that means that the safer you drive, the higher your discount will likely be.

  5. Your driving data is key to helping you learn safer driving habits, and it’s necessary for calculating your KnowYourDrive program discount. We encourage you to keep driving, and to make sure your smartphone app is properly working. Should you not be reporting data regularly, we’ll send you helpful notifications to take action. However, if we do not receive data for more than 28 days, you will be unenrolled from the program and your discount will be removed.

  6. Keeping our customers’ personal information confidential is a top priority for all American Family Insurance employees, agents and staff. We will protect the data collected from KnowYourDrive, and will not share it unless we’re legally required to do so. You can learn more by visiting our privacy policy.

  7. You can opt out of KnowYourDrive at any time by contacting your local agent. Your insurance coverage will not be impacted, but your KnowYourDrive discount will be removed.

  8. The KnowYourDrive app uses cutting-edge technology that analyzes many aspects of your driving and behavior to identify whether you are a driver in a car, a passenger in a car, or traveling via some other mode of transit. On occasion, the app may misclassify a trip. When this happens, you can tap on the trip and edit the mode by tapping the transit mode icon at the top right. This information also helps the app better classify trips in the future.

  9. KnowYourDrive requires all drivers on the policy to be enrolled in the program and to download the app on their smartphones. Each smartphone will only show the personal driving behavior of its user, however, the discount is calculated by the driving behavior of all the drivers in the household.

Existing Customer?
Contact your agent to enroll in KnowYourDrive. Click here to find your agent.
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